Senior Manager

Role Overview

The Senior Manager at SG Oasis will be responsible for the comprehensive planning, coordination, and execution of marketing activations, events, and promotional campaigns. This position focuses on advancing brand initiatives to boost customer engagement, aligned with business marketing strategies. The role mandates managing the marketing calendar annually, working closely with vendors, stakeholders, and ensuring smooth event execution while maintaining superior customer experience and budget compliance.

Key Responsibilities

• Create and implement marketing activations, promotional campaigns, seasonal events, and experiential marketing to increase footfall, enhance customer interaction, and facilitate retailer conversion.
• Develop the yearly marketing and events calendar based on business objectives, major festivals, and prime trading windows.
• Design and deliver inventive customer engagement programs that amplify brand awareness and encourage repeat visits.
• Plan, organize, and supervise mall-related events including exhibitions, trade shows, promotional and community events, corporate and charity programs.
• Ensure all events are executed on time, within budget, and uphold high standards of quality and customer satisfaction.
• Coordinate effectively with internal teams, retailers, agencies, vendors, and other external parties for flawless event delivery.
• Create and enforce visual merchandising and décor strategies to uplift the property’s ambience and attractiveness.
• Manage seasonal décor, promotional displays, signage, and branding activities complying with brand protocols.
• Assess and elevate the visual presentation tactics to maximize customer engagement.
• Establish project schedules, prioritize tasks, and oversee deliverables to meet deadlines for marketing activities and events.
• Maintain strong vendor and agency collaborations to ensure quality outcomes and cost-effective operations.
• Supervise and monitor marketing and event budgets ensuring efficient resource use and adherence to financial plans.
• Lead a team of two subordinates, fostering collaboration and effective communication.
• Liaise closely with the Head Office marketing department to ensure alignment and support.
• Handle marketplace challenges with a clear understanding of mall consumer behavior, market dynamics, and competition.

Candidate Profile and Requirements

• MBA in Marketing, preferably with a focus on events management and prior experience in mall marketing.
• Excellent verbal and written communication skills, capable of active listening, clear requirement understanding, and effective information dissemination.
• Demonstrates strong leadership qualities and the ability to guide a small team.
• Proficient in multitasking and managing challenges inherent to mall consumer markets and competitive environments.
• Bachelor's degree in any specialization from B.A, B.Com, or B.Sc stream is acceptable.