Senior Manager - Marketing

Role Overview

This senior position involves leading and executing strategic marketing initiatives aimed at growing the brand presence, increasing market share, and boosting customer interaction. The role demands effective team leadership, budget management, and collaboration across multiple departments to align marketing activities with the overall business objectives.

Core Responsibilities

• Develop and implement integrated communication strategies to strengthen brand equity and preference.
• Plan and manage media activities efficiently to optimize resource use.
• Oversee all marketing, advertising, and promotional teams and their campaigns.
• Understand product positioning and employ comprehensive brand communication tools.
• Create an annual marketing plan aligned with brand strategy for consistent growth.
• Design brand positioning strategies aligned with business goals.
• Ensure marketing strategies are applied consistently across all stores and regions.
• Collaborate with media groups to establish communications in accordance with brand objectives.
• Educate internal stakeholders and brand principals on market trends and brand positioning.
• Develop and maintain customer databases and oversee their implementation.
• Recommend and coordinate brand/store promotions and events aligned with strategic goals.
• Manage timely preparation and approval of promotional materials distributed to territories.
• Forecast promotional impact on footfall and sales, and calculate ROI.
• Coordinate with editors and PR for media coverage alongside leadership and corporate communications.
• Create and manage the annual marketing budget with resource allocation across campaigns and media.
• Prepare marketing calendars and product catalogs; review and report on budget utilization.
• Collaborate on media buying with Corporate Marketing and assess promotional effectiveness with corrective action plans.
• Set agency deliverables according to brand communication strategies and handle all marketing approvals.
• Conduct periodic market research on customer preferences, buying patterns, and media campaign effectiveness.
• Define marketing research goals to ensure actionable insights for strategic planning.
• Negotiate with vendors, media groups, and printing services.
• Identify opportunities for cross-promotion and co-branding with banks, airlines, and retail partners.
• Manage brand loyalty programs; devise strategies to enhance membership perception and growth.
• Serve as a brand ambassador at media and marketing events, representing brand identity and fashion essence.
• Perform market and territory visits to ensure consistent marketing implementation and gather competitive intelligence.
• Stay updated on best marketing practices, retail trends, and competitor activities.
• Engage closely with stores and customers to keep in touch with market trends.
• Collaborate with mall management to leverage event and promotional opportunities.
• Maintain awareness of seasonal launches, hero products, and thematic brand displays.
• Innovate and suggest new point-of-sale materials for brand and store enhancement.

Qualifications

The ideal candidate should have more than 10 years of progressive experience in brand management, with at least 5 years focused in the retail sector. Demonstrable achievements in strategic brand development, customer engagement enhancement, and delivering measurable business growth are essential.