Senior Manager Business Intelligence

About Basamh Group

Basamh Group is a prominent organization with over 75 years of experience focused on nurturing people and companies. It operates multiple businesses specializing in retail distribution, marketing and brand building, food services, and manufacturing high-quality food products across the Middle East and Africa. Headquartered in Jeddah, Saudi Arabia, the group emphasizes core values such as ownership, passion for growth, transparency, and family spirit. They aim to develop long-term partnerships and establish a legacy of homegrown success and leadership.

Role Overview

This senior managerial position leads strategic market research and intelligence initiatives to guide essential business decisions and stimulate innovation in the fast-moving consumer goods (FMCG) food sector in Saudi Arabia.

Key Responsibilities

• Lead cross-departmental research to identify unmet consumer demands, market gaps, and innovation prospects.
• Design and manage product and concept testing along with volumetric forecasting to support new product development.
• Oversee packaging research including design evaluation and performance on shelves.
• Employ both qualitative and quantitative research techniques to provide data-driven input for product pipelines.
• Monitor digital trends to spot emerging ingredients and culinary formats relevant to the Gulf Cooperation Council region.
• Conduct collaborative workshops involving consumers, chefs, and trade partners for co-creation and design sprints.
• Represent and facilitate foodservice innovation strategies for the Goody Culinary Solutions division by integrating actionable insights.
• Create a future-oriented insights framework combining diverse data sources like GlobalData, Kantar, Nielsen, and Euromonitor.
• Integrate market, category, and macroeconomic trend analysis into strategic recommendations influencing brand portfolios and marketing approaches.
• Analyze socio-cultural trends impacting consumer behaviors specific to Saudi Arabia and the GCC marketplace.
• Coordinate with brand, marketing, R&D, and commercial teams to utilize insights in strategic decision-making and planning.
• Challenge existing assumptions and foster strategic dialogue through evidence-based presentations.
• Craft compelling narratives linking insights to business strategies and innovation pathways.
• Manage full research cycle including defining scope, selecting agencies, and activating insights.
• Oversee third-party vendors ensuring quality, timeliness, and cost efficiency in research delivery.
• Regularly assess and improve research methodologies for maximum relevance and business value.
• Maintain ethical compliance within the insights function aligned with internal policies.
• Lead, mentor, and develop junior staff to build internal research proficiency and promote consumer-centric thinking throughout the organization.
• Organize knowledge-sharing sessions and encourage curiosity-driven learning company-wide.

Required Qualifications & Experience

• 6 to 8 years of progressive experience in consumer insights, market research, or strategic planning, ideally within FMCG or food sectors.
• Demonstrated capability to generate actionable insights and influence senior leadership effectively.
• Expertise in both traditional and digital research methodologies.
• A Bachelor's degree in Marketing, Business Administration, Economics, Psychology, or related field is mandatory.
• Advanced degrees such as an MBA or postgraduate qualifications in consumer behavior or market research are advantageous.

Working Environment & Culture

Basamh Group fosters a stimulating and rewarding professional environment that promotes continuous learning, innovation, and personal growth. The organization supports its talent pool by delivering hands-on experiences, online educational resources, interactive training, and tailored coaching. Upholding a family-oriented culture, the group is committed to valuing and empowering each employee to contribute effectively while experiencing job satisfaction and pride as part of its community.