Senior Copywriter II

About Tabby

Tabby empowers users to manage their finances effectively by providing flexible, interest-free payment solutions across the UAE, KSA, Egypt, and Kuwait. Partnering with renowned global brands including H&M, Adidas, and IKEA, Tabby delivers a smooth shopping experience that enables smarter purchasing and better savings.

Role Overview

We are seeking a Senior Copywriter to join our Marketing team in Riyadh, leading the creative development of copy for product marketing campaigns. This role involves crafting concise, engaging content for financial products such as Pay in 4 and Pay Over Time, simplifying complex financial concepts to be clear, relatable, and creatively appealing.

Key Responsibilities

• Develop persuasive, brand-consistent copy for ongoing marketing campaigns across channels including product launches and activations.
• Transform intricate financial product details into straightforward and captivating messages that customers can immediately grasp.
• Inject creativity and character into financial copy, making monetary topics approachable and in tune with Tabby's brand tone.
• Produce compelling in-app notifications that enhance user engagement, encourage actions, and promote product discovery.
• Keep abreast of the latest trends in product marketing, mobile financial content, and customer engagement strategies, applying this knowledge to improve campaign effectiveness.
• Work collaboratively with design, marketing, and product teams to harmonize messaging and visual elements.

Candidate Profile

• Possess 4 to 6 years of Arabic copywriting experience, ideally in fintech, banking, e-commerce, or tech sectors.
• Exhibit creative thinking skills with the ability to simplify complex subjects into everyday language that informs and delights customers.
• Demonstrate solid expertise in writing for various digital platforms including emails, push notifications, and in-app communications.
• Capable of working jointly with designers and marketing teams to ensure integrated campaign delivery.
• Highly organized and detail-focused, able to handle multiple projects within tight deadlines.
• Understand the role of data and are comfortable refining copy based on performance metrics to maximize results.

Application Process

The recruitment steps include interviews with the Content Manager and Brand Manager, a copywriting skills assessment, followed by a final interview with the Chief of Marketing.