Senior Copywriter (German Speaking) - VOY Weightloss

About VOY

VOY is a rapidly expanding preventive healthcare platform dedicated to empowering men and women to take control of their health. Our offerings span innovative clinical pathways focusing on Hormonal Health, Weight, Metabolic Health, and Dermatology, with plans to broaden our scope further. Operating globally with a presence in Germany, VOY is on a mission to revolutionize healthcare by supporting personalized treatment journeys.

Role Overview

As a Senior Copywriter at VOY based in Berlin, you will be integral in defining and communicating the brand's voice across multiple channels. Your expertise will drive the creation of engaging, clear, and persuasive content designed to connect with our audience and advance our goal of making healthcare accessible and effective.

Key Responsibilities

• Develop targeted, performance-driven copy for various touchpoints including landing pages, paid social advertisements, search engine advertising, CRM and email campaigns.
• Assist in crafting scripts for videos, campaign narratives, and customer-facing collateral for both digital and printed formats.
• Translate strategic marketing objectives into coherent and consistent messaging.
• Partner closely with channel teams, Product, Conversion Rate Optimization (CRO), and Design units to align communication efforts.
• Refine and optimize copy using data-driven performance feedback.
• Contribute to the shaping of brand messaging and the establishment of style guidelines and communication standards.

Candidate Requirements

• Exceptional native-level proficiency in the German language with strong writing capabilities.
• 2 to 3 years of professional background in performance-oriented copywriting or direct response marketing.
• Solid understanding of conversion psychology, user journeys, A/B testing methodologies, and marketing funnel dynamics.
• Ability to work autonomously while maintaining a collaborative approach.
• Prior experience in dynamic, fast-growing environments such as startups or scale-ups managing content across multiple communication channels.

Why Join VOY?

• Make a tangible impact on digital healthcare by influencing millions of customer interactions with personalized care services.
• Benefit from a comprehensive and flexible benefits package including 28 days of vacation, memberships to NAVIT or Urban Sports Club, discounts on VOY products, a professional development budget, flexible working hours, and a remote work allowance.
• Become part of a mission-driven, collaborative team that values relationship-building and supports growth through regular company events, team funding, and employee referral incentives.

Additional Information

VOY originated from MANUAL in 2019, initially focusing on men's health concerns like hair loss and sexual health and later expanding to weight loss. In 2025, the brand evolved to embrace a holistic approach addressing all stages of life and various health conditions. Currently, VOY serves over 1 million members across the UK, Germany, and Brazil, with continuous plans for growth and new treatment offerings.

Ready to contribute to transforming healthcare experiences for millions? Join VOY and be a part of this exciting journey.