Influencer Marketing Lead

About the Company

FORMEL SKIN, part of the VOY family, is transforming access to healthcare by building one of Europe's foremost digital health platforms. They focus on personalized treatments in dermatology, weight management, and preventative care. With strong backing from top European health and consumer investors, FORMEL SKIN combines medical knowledge, innovative technology, and a customer-centric approach to deliver evidence-driven healthcare that is accessible and effective. Operating internationally from Berlin, the ambitious team brings together experts from healthcare, technology, product development, growth, and operations.

Role Overview

As the Influencer Marketing Lead, you will be responsible for developing and scaling the influencer marketing strategy across Germany, aiming to establish influencer marketing as a key customer acquisition channel. Collaborating closely with Brand, Performance Marketing, CRM, Creative, and Medical teams, you will merge creativity with data insights to drive measurable business results.

Key Responsibilities

• Devise and implement influencer marketing strategies for the VOY Weight Loss brand, ensuring alignment with business growth goals.
• Identify and negotiate partnerships with creators, agencies, and talent managers to build long-lasting collaborations that enhance brand awareness and drive customer acquisition.
• Track and analyze campaign performance through KPIs, continuously optimizing influencer investments to maximize return on investment.
• Plan and manage all phases of influencer campaigns, from briefing through to reporting, ensuring brand consistency and excellent execution.
• Collaborate cross-functionally with Brand, Performance Marketing, CRM, Creative, and Medical teams to create campaigns that resonate with target audiences while complying with industry regulations.
• Keep abreast of current social media trends, emerging platforms, and creator formats to innovate and evolve the influencer marketing approach.

Candidate Profile

• Minimum of four years’ experience in influencer marketing, creator partnerships, or social media marketing, preferably within fast-growing consumer or digital health sectors.
• A strong commercial orientation with a track record of managing performance-driven influencer campaigns and delivering tangible business outcomes.
• Excellent skills in relationship management and negotiation with a proven ability to develop enduring partnerships with creators.
• Data-centric mindset with experience in analyzing campaign data, generating insights, and making informed optimizations based on KPIs.
• Entrepreneurial, hands-on approach thriving in dynamic startup environments, capable of overseeing projects from concept to delivery.
• Fluent in German and English, with outstanding communication and stakeholder engagement skills.

Benefits and Culture

• Opportunity to shape the future of digital healthcare, directly influencing millions of customers’ personalized care journeys and the platform’s growth.
• Comprehensive benefits package tailored to individual needs, including 28 vacation days, NAVIT or Urban Sports Club memberships, product discounts, a professional development budget, flexible hours, and a remote work allowance.
• A collaborative and mission-driven team environment with regular events, team budgets, and referral bonuses fostering strong relationships and collective success.

Additional Information

FORMEL SKIN operates under the brand VOY, which evolved from MANUAL, expanding from men's health to a broader lifelong healthcare approach. Serving over one million members across the UK, Germany, and Brazil, VOY delivers personalized care in weight loss, menopause, hair loss, and TRT, with further categories planned.