Senior Associate, Global Performance Marketing

About the Role

Secretlab is a global gaming chair brand with over 3 million users worldwide, headquartered in Singapore with key markets in the US, Europe, and Singapore. We are looking for a driven professional with 3 to 5 years of experience in paid media management and strategy to join our E-commerce Marketing team as a Performance Marketer based in Singapore.

This role involves supporting key consumer marketing campaigns aimed at achieving company KPIs. You will collaborate on high-profile partnerships with renowned brands such as Game of Thrones, Batman, Oracle Red Bull Racing, as well as international esports events like Riot Games' League of Legends global tournaments. You will also analyze and report campaign performance and provide strategic insights to leadership.

Key Responsibilities

• Plan, implement, and optimize paid campaigns across various digital channels including search, shopping, video, and paid social media.
• Handle media budgets, reallocating spend based on insights driven by data analysis.
• Develop innovative paid media initiatives beyond standard strategies to fulfill organizational goals.
• Execute structured A/B testing for creatives, audiences, and bidding methods.
• Provide detailed reporting on campaign outcomes and return on investment to senior management with actionable, data-supported advice.
• Keep abreast of platform changes and emerging AI-driven advertising technologies, assessing their potential use in current campaigns.

Candidate Requirements

• 3 to 5 years of direct experience managing paid digital campaigns with budget responsibility.
• Strong analytical skills with the ability to independently extract, analyze, and present campaign data.
• Capacity to critically evaluate platform recommendations through independent data examination.
• High level of commercial understanding.
• Proficiency in data measurement techniques and web analytics tools.

Preferred Qualifications

• Background working in Direct-to-Consumer (DTC) or digitally native brands.
• Knowledge of consumer psychology with its practical use in targeting and creative strategy for paid media.
• Experience in integrating AI-based tools and insights into customized paid media tactics.