Sales Manager - WPC Product

Overview

We are seeking an experienced Sales Manager to lead and grow the sales operations for our Wood Plastic Composite (WPC) products, reporting directly to the Founder CEO. The position is based in Chennai and focuses on expanding retail and project sales channels with a strong emphasis on building materials and related premium architectural products.

Key Responsibilities

• Formulate and implement annual sales strategies aligned with business goals across retail (dealers and distributors) and project (channel partner) verticals.
• Identify priority markets and customer segments to maximize expansion opportunities.
• Grow and oversee a wide network of distributors and dealers throughout India, crafting regional sales growth tactics and mentoring regional teams to execute these plans effectively.
• Supervise product merchandising, branding, promotional activities, and monitor secondary sales in the retail segment.
• Discover, onboard, and manage channel partners to support project supplies and execution, designing engagement and support frameworks to enhance partner sales capabilities.
• Collaborate closely with internal operations, marketing, and CRM teams for smooth partner management and fulfillment processes.
• Lead a sales team of over 20 members across regions, driving performance through coaching, setting measurable targets, and maintaining accountability for volume and value achievements.
• Partner with marketing to synchronize sales promotions and customer-centric campaigns, while coordinating with operations and CRM for seamless order fulfillment and customer service.

Candidate Profile

• Minimum 15 years of sales experience with at least 5 years in senior or regional leadership roles.
• Industry background in premium architectural products, building materials, or allied sectors such as UPVC/aluminium doors and windows, decorative wood, laminates, hardware, facade and cladding products, flooring, or roofing.
• Proven experience managing teams of 20+ sales professionals with responsibilities including recruitment, development, performance management, and evaluations.
• Track record in building and expanding dealer/distributor networks and channel partnerships.
• Extensive geographic knowledge covering at least 23 key regional markets in India along with expansion experience into Tier 2 cities.
• Graduate degree in any discipline is mandatory; MBA preferred but not essential if candidate has strong relevant experience.
• Comfortable using CRM software, Excel dashboards, and reporting tools.
• Fluency in English, Hindi, and a regional language is required.

Core Competencies

• Exceptional leadership and team management capabilities.
• Business development with a strategic and analytical approach.
• Customer and channel partner centric orientation.
• Strong execution skills with diligent follow-through.
• Proficient negotiation and relationship management.
• Ability to manage performance and sales tracking effectively.
• Excellent cross-departmental collaboration skills.

Growth Prospects

This pivotal leadership position offers significant influence on the growth trajectory of WPC business. Outstanding performers may advance to a Business Head role based on demonstrated results and contributions.

Eligibility

Applicants must hold a graduate degree from any discipline and match the experience and skills profile outlined above.