Sales Executive

About Focus Softnet

Focus Softnet provides cloud-based business software solutions including ERP, CRM, and WMS to help companies optimize their operations, improve customer engagement, and foster growth. Expanding into Singapore and Malaysia, the company seeks a driven Sales Executive to enhance lead generation and business development efforts.

Role Overview and Responsibilities

• Generate prospective client leads by leveraging outbound calls, emails, LinkedIn networking, and market research.
• Assess potential customers' business needs to evaluate the fit for Focus Softnet's software offerings.
• Engage initially with prospects to communicate the value and benefits of the company's SaaS products effectively.
• Consistently build and maintain a robust pipeline of qualified leads for the broader sales team.
• Conduct market analysis to identify target sectors, new opportunities, and competitor activities within Singapore and Malaysia.
• Keep accurate records of prospect interactions, follow-ups, and lead status using the CRM system.
• Perform timely follow-ups to nurture leads and enhance conversion rates.
• Collaborate closely with marketing and sales teams to synchronize lead generation and ensure smooth transition of qualified prospects.
• Provide regular reports on lead activities, pipeline status, and performance metrics relative to targets.

Candidate Requirements

• A minimum of three years’ experience in sales, business development, or B2B lead generation.
• Prior exposure to ERP, CRM, SaaS, or enterprise software sales is an advantage.
• Must hold Singapore citizenship.
• Good knowledge of Singapore's business landscape; familiarity with the Malaysian market will be beneficial.
• Strong written and spoken English communication skills.
• Additional proficiency in Mandarin, Bahasa Melayu, or other relevant regional languages is a plus.
• Excellent skills in prospecting, negotiation, relationship building, and interpersonal communication.
• Highly motivated, goal-oriented, persistent, and comfortable performing outbound sales activities.
• Experience using CRM software, LinkedIn for prospecting, and other sales tools.
• A bachelor’s degree in Business Administration, Marketing, or a related field is desirable.

What We Offer

• An opportunity to work with established enterprise software products in an expanding regional market.
• A competitive base salary complemented by performance-based incentives.
• Comprehensive professional development and training programs.
• Exposure to business development activities across Singapore and Malaysia.
• A chance to contribute directly to the company’s growth and expansion initiatives.