Sales Development Representative - Outbound

Company Overview

Geotab is a globally recognized leader in Internet of Things (IoT) technology and connected transportation solutions, known as a "Great Place to Work™." The company is composed of a dynamic and diverse team dedicated to helping businesses grow while advancing safety and sustainability in communities. Geotab connects commercial vehicles to the internet and provides advanced web-based analytics that enable clients to enhance fleet management. Its open platform and marketplace offer numerous third-party integrations, processing billions of data points daily. By leveraging data analytics and machine learning, Geotab helps improve productivity, optimize fleet fuel use, increase driver safety, and ensure regulatory compliance.

Role Summary

We are seeking a driven Sales Development Representative to focus on outbound sales efforts, targeting specific market segments. This role emphasizes proactive outreach including cold calling, email campaigns, and trade show networking. You will collaborate closely with Partner Account Managers, Business Development Managers, Sales Managers, and external partners. Ideal candidates will be self-starting, technically savvy, entrepreneurial, and skilled in communicating complex technical solutions effectively.

Key Responsibilities

• Develop and implement outbound prospecting strategies to generate revenue growth by converting leads into sales opportunities within assigned segments.
• Maintain in-depth technical expertise of Geotab's product offerings to communicate their value clearly and act as a subject matter expert.
• Engage potential customers using multiple channels including outbound calls, live chat, and website leads, providing compelling product demonstrations.
• Screen prospects using BANT criteria to ensure they fit the target profile and schedule qualified meetings for Business Development Managers.
• Gain thorough understanding of Geotab products, fleet applications, and potential customer business goals.
• Work alongside Sales Managers, PAMs, and BDMs to manage and optimize the sales pipeline and meet revenue targets.
• Support sales and channel development initiatives by gathering industry and customer insights.
• Keep current with all Geotab products, marketplace solutions, relevant technology platforms, and industry developments affecting the sales channel.
• Help craft effective outbound messaging to be utilized in sales engagement platforms such as Salesloft.
• Participate in industry trade shows and support strategic company initiatives globally.

Required Qualifications

• Between 2 and 3 years of experience in a technical sales role, with demonstrated expertise in outbound prospecting through tools like Salesloft or Outreach.
• Post-secondary diploma or degree in Business, Commerce, Engineering, Computer Science, or an allied field, or equivalent experience.
• Knowledge of fleet management, telematics, or channel sales models would be advantageous.
• Strong technical and business understanding enabling the translation of software/hardware solutions into customer value).
• Proficiency with CRM platforms such as Salesforce and Google Suite applications (Sheets, Docs, Slides).
• Exemplary verbal and written communication skills, comfortable with phone contact, presentations, and technical documentation.
• Highly organized, self-motivated with an entrepreneurial approach, capable of juggling multiple tasks within a flat organizational structure.

Additional Information

Geotab embraces a flexible hybrid working environment with support for both in-office and remote work. Employees working remotely must have reliable internet bandwidth of minimum 50Mbps download and 10Mbps upload. The company prioritizes employee health and safety and promotes work-life balance with social and engagement activities online and in person. Geotab is committed to diversity, equity, inclusion, and accessibility, supporting accommodations throughout recruitment and employment.

The listed annual base salary range for this position is CAD 60,500 to 74,800, influenced by qualifications, experience, location, and market data. Compensation packages may include benefits such as flexible work, home office reimbursement, parental programs, learning opportunities, EV incentives, medical/dental coverage, and retirement plans, applicable to full-time employees only. Employment offers are contingent on proof of work eligibility and successful background checks.