Sales Development Representative (MarTech) - US Market

About Discovr AI

Discovr AI is developing an AI-native platform for creator advertising, streamlining the entire creator marketing process including discovery, outreach, campaign execution, brand safety, AI-assisted content evaluation, and performance analytics. The platform is trusted by leading brands across fintech, consumer, and technology sectors as a foundational infrastructure for the future of influencer marketing.

Position Overview

As Discovr AI extends its reach into the US market, we seek a motivated Sales Development Representative (SDR) based in Mumbai working onsite, aligned with US business hours. You will be essential in building the US sales funnel by identifying prospects, researching key decision-makers, and setting appointments for the Brand Partnerships team, contributing significantly to international revenue growth.

Key Responsibilities

• Develop and maintain a robust pipeline of enterprise and mid-market US accounts focusing on AI SaaS, Martech, AdTech, fintech, consumer, D2C, gaming, technology, BFSI, and other sectors.
• Conduct detailed research on US businesses, their marketing strategies, and relevant decision-makers.
• Execute outbound outreach campaigns via LinkedIn, email, cold calls, and other communication channels with tailored messaging.
• Engage with marketing, growth, partnerships, digital marketing, influencer marketing, and related stakeholders to generate interest.
• Qualify prospects based on ideal customer profiles, business needs, marketing activities, budgets, and potential use cases.
• Arrange high-quality meetings for Brand Partnerships and company founders.
• Maintain accurate records in CRM tools and track outreach metrics including response rates and conversion statistics.
• Monitor US market trends in Martech, AdTech, influencer marketing, creator economy, AI, and SaaS to identify new sales opportunities and share insights with internal teams.

Required Qualifications

• 2 to 6 years’ experience in roles such as SDR, BDR, inside sales, lead generation, or similar outbound sales functions.
• Proven expertise in outbound sales and cold prospecting techniques.
• Familiarity with US business environment and ability to operate during US time zones.
• Excellent verbal and written communication skills.
• Strong research capabilities, account mapping experience, and prospecting skillset.
• Comfortable engaging in cold calls, emails, and LinkedIn outreach.
• High ownership, resilience, persistence, with a hunter’s drive.

Preferred Experience

• Prior involvement in selling into the US market.
• Background in Martech, AdTech, influencer marketing, creator economy, digital marketing, AI, or B2B SaaS sales.
• Knowledge of US marketing, advertising, technology companies, or creator ecosystems.
• Experience collaborating with marketing, growth, partnerships, digital, or brand teams.
• Proficiency in CRM and sales automation tools such as HubSpot, Salesforce, Apollo, Lemlist, or equivalents.
• Use of LinkedIn Sales Navigator and AI-based prospecting/account research tools.

Ideal Candidate Attributes

• Passion for outbound sales and developing sales pipelines from the ground up.
• Strong analytical skills for researching US companies and decision-makers.
• Comfortable engaging senior executives and initiating new business opportunities.
• Proactive, self-motivated, and flexible in a fast-moving startup environment.
• Eagerness to experiment with new sales outreach techniques and customize messaging.
• Interest in AI, SaaS, Martech, and influencer marketing domains.

Success Milestones in First Six Months

• Consistently develop a qualified pipeline of US leads.
• Create a repeatable outbound sales process targeting the US market.
• Book high-quality meetings with key US stakeholders.
• Enhance conversion rates across email, LinkedIn, and cold calling channels.
• Gain deep account intelligence across US ideal customer profiles.
• Play a vital role in establishing Discovr AI's US market presence and revenue growth.
• Become a trusted collaborator with company founders on international sales initiatives.

Why Join Us?

• Engage directly with experienced founders at one of India’s leading AI startups.
• Take a pivotal role in launching and growing US operations with significant responsibility.
• Acquire knowledge in enterprise SaaS sales, global go-to-market strategies, and AI-driven sales approaches.
• Work at the convergence of AI technology, Martech, creator economy, and ad tech.
• Join a quickly expanding company that is redefining creator advertising.