Sales Development Representative - DACH Region

About Appinio

Appinio is a global market research company blending an AI-driven insights platform with expert consultancy to support companies in understanding consumer behavior and making informed decisions. Founded in Hamburg in 2014, we now operate worldwide with over 260 employees across 13 countries, serving more than 2600 clients and delivering research in over 190 markets. We maintain a remote-first working culture.

Role Overview

We are seeking a Sales Development Representative to act as the vital connection between Marketing and Sales, primarily managing the initial stages of the sales funnel. Your key responsibilities include building outbound pipelines, managing inbound channels, and qualifying leads via discovery calls.

Key Responsibilities

• Bridge marketing and sales efforts by focusing on top-of-funnel activities.
• Proactively generate a strong outbound pipeline by identifying and contacting potential prospects within the target market.
• Qualify leads who engage with marketing content, the platform, or masterclasses; follow up on event registrations; and manage the lead funnel effectively.
• Oversee inbound channels to ensure timely response and lead nurturing.
• Conduct initial discovery calls to understand clients' challenges, market research needs, budgets, and organizational structures.
• Maintain detailed documentation of all interactions and accurately track data in the HubSpot CRM system.

Candidate Profile

• Minimum of 2 years’ experience in a Sales Development Representative, Business Development Representative, or similar role in B2B sales, preferably within market research.
• A proactive and driven hunter mindset with a strong sense of pipeline ownership and a results-oriented attitude.
• Consultative and empathetic approach with the ability to grasp client needs and cultivate meaningful relationships.
• Highly organized, analytical, and data-driven, leveraging insights to optimize performance and guide decisions.
• Creative thinker with a can-do spirit, capable of innovative problem-solving.
• Curious, coachable, and motivated to continuously develop commercial skills.
• Comfortable collaborating in an international and team-oriented environment with open feedback culture.
• Fluency in both German and English, spoken and written.
• Based in Germany, preferably Hamburg.

Benefits and Perks

• Flexible vacation policy averaging 30 days without a strict maximum.
• Ability to temporarily work remotely from another EU country for up to 180 days annually.
• Provided equipment including a MacBook for your work.
• For Hamburg or Berlin-based employees, travel support via a Deutschland ticket or mobility budget with NAVIT app.
• Location-based subsidized memberships to Urban Sports Club or ClassPass.
• Access to co-working spaces in key cities such as Hamburg, Berlin, Munich, London, Madrid, Barcelona, and New York.

Additional Information

• This position reports directly to the Head of Sales.
• The interview process includes a screening call with Talent Acquisition, followed by a hiring manager interview, a case study interview, and then the final offer.
• Applicants must submit their applications in English.

Equal Opportunity Statement

Appinio is committed to equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.