Sales Development Representative - ANZ

Role Overview

The Sales Development Representative (SDR) for the ANZ region drives the initial sales pipeline for Omilia's APAC enterprise sales teams by executing structured outbound prospecting and qualifying inbound leads. Positioned at the sales funnel's entry point, they identify and engage senior leaders at strategic enterprise accounts across Europe, Middle East, Africa, and large ANZ/APAC areas to convert interest into discovery meetings for Account Executives. Performance is assessed by meetings booked, pipeline generated, and quality of outbound activity.

Key Duties

• Manage top-of-funnel lead generation focusing on ANZ and APAC territories, aiming to meet or beat monthly and quarterly targets for qualified meetings.
• Conduct data-informed multi-channel outbound campaigns involving phone, email, LinkedIn, and social media to engage senior CX, IT, and operations decision-makers.
• Qualify incoming leads from marketing efforts and swiftly determine fit, intent, and timing before handing over to Account Executives.
• Be the first commercial contact representing Omilia in ANZ and APAC, delivering clear and engaging value propositions tailored to diverse markets.
• Maintain up-to-date and accurate records of outreach and pipeline activities in Salesforce, offering transparent reporting to sales leadership.

Outbound Prospecting

• Generate targeted prospect lists using tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo to identify key accounts and decision-makers.
• Execute personalized, multi-touch outreach campaigns combining cold emails, calls, LinkedIn and social engagement across prioritized sectors including financial services, insurance, telecom, utilities, healthcare, and the public sector.
• Create tailored outreach communications in English and relevant regional languages, aligning Omilia’s conversational AI and contact center solutions with each prospect's challenges.
• Lead insightful discovery discussions qualifying prospects on budget, authority, needs, and timing, gathering sufficient insight to set up meaningful meetings for Account Executives.
• Adapt communication styles and cadences per the procurement cultures and business norms unique to each assigned market within ANZ and APAC.

Inbound Lead Management

• React promptly to inbound leads from marketing campaigns and digital activity within agreed SLAs, quickly qualifying and advancing prospects.
• Collaborate closely with marketing to ensure effective follow-up on campaign-generated leads, providing quality feedback to refine targeting.

Collaboration with Account Executives

• Coordinate outreach efforts in alignment with Account Executives' priorities, understanding their target accounts, favored verticals, and pipeline needs.
• Prepare detailed briefing notes summarizing prospect context ahead of discovery calls.
• Engage in shared account planning to provide valuable insights for territory strategy.

Product & Market Expertise

• Gain sound knowledge of Omilia's product suite (OCP, miniApps, Pathfinder, CoPilot, TalkGuard, OptimizeIQ) to effectively communicate offerings and their fit to contact center challenges.
• Stay informed on GDPR and EU AI Act regulations to address compliance-related questions during initial engagements.
• Keep current with target industries, competitors, and market trends within ANZ and APAC to ensure contextually relevant messaging and positioning.

Reporting & Operational Excellence

• Accurately log all prospecting activity in Salesforce including outreach attempts and pipeline progression.
• Monitor personal performance metrics such as outreach volume, connection success, meeting rates, and pipeline contributions, using these to optimize efforts.
• Participate actively in coaching and pipeline review sessions to enhance sales outcomes, and occasionally travel (up to 10%) for events and team gatherings within ANZ and APAC.

Requirements and Preferences

• 1-3 years in sales development, business development, or outbound prospecting, ideally within enterprise SaaS, CCaaS, conversational AI, or B2B tech.
• Proven success meeting/exceeding targets in structured SDR/BDR roles.
• Experience with Salesforce, LinkedIn Sales Navigator, and engagement platforms like Outreach, Salesloft, or Apollo.
• Excellent written and verbal English communication, able to craft personalized outreach and confidently engage senior decision-makers.
• Ability to adapt communication styles to diverse ANZ and APAC business cultures and procurement processes.
• Highly organized and self-motivated, managing multiple accounts and geographies efficiently.
• Strong interest in enterprise tech, contact center automation, and conversational AI with a desire to deepen knowledge over time.
• Open to coaching and continual learning, embracing feedback for performance improvement.
• Bachelor’s degree in Business, Communications, Marketing, or related field.
• Preferred: Fluency in additional European languages (e.g., German, French, Spanish), familiarity with contact center technologies, prior exposure to Omilia or competitors’ platforms, and experience targeting ANZ/APAC enterprise verticals such as financial services or telecommunications.

Company Culture and Benefits

• Stable fixed salary with long-term employment and annual vacation days.
• Opportunities for professional growth through courses and training.
• Engagement with innovative technology products driving global impact in service industries.
• Work alongside knowledgeable and approachable colleagues.
• Provision of Apple devices for professional use.

Diversity and Inclusion

Omilia champions equal opportunity employment, fostering a workplace that values diversity across all dimensions including race, gender, orientation, disability, age, veteran status, and more, ensuring all qualified candidates receive fair consideration.