Sales Development Representative - AdTech

Role Overview

Vsynergize AI is seeking an energetic Sales Development Representative (SDR) to join its expanding AdTech sales division based in Pune at Baner-Pashan Link Road. This full-time, onsite position operates on a US night shift.

Key Responsibilities

• Research and build a comprehensive database of potential clients in targeted industries.
• Proactively generate qualified sales leads through outbound efforts like cold calling, emailing, and LinkedIn outreach.
• Evaluate inbound and outbound prospects against criteria such as business needs, budget, decision-making authority, and fit.
• Engage with key stakeholders to understand their requirements and schedule product demonstrations for the sales team.
• Maintain an up-to-date sales pipeline using Salesforce CRM and deliver personalized outreach campaigns.
• Consistently follow up and nurture leads through the sales funnel and collaborate with marketing to boost lead quality and conversion.
• Record detailed prospect interactions and track sales performance using defined KPIs.
• Achieve or surpass monthly and quarterly targets around outreach, meetings booked, opportunities qualified, and pipeline growth.

Candidate Profile and Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related discipline.
• Between 1 and 4 years’ experience in Sales Development, Lead Generation, Inside Sales, or similar roles.
• Preferred background includes SaaS, AdTech, MarTech, digital marketing, or technology sales experience.
• Proficient verbal and written English communication skills.
• Excellent interpersonal and negotiation skills with the capability to handle objections.
• Hands-on experience with CRM tools such as Salesforce, HubSpot, or Zoho CRM.
• Familiarity with sales intelligence and prospecting platforms like LinkedIn Sales Navigator, Apollo, Salesloft, or Outreach is an advantage.
• Self-driven, target-oriented mindset and comfortable with performance-based environments.
• Availability and willingness to work night shifts aligned with US business hours from the Pune office.

Desired Skills

• Strong competencies in B2B prospecting and lead qualification.
• Experience with cold calling and email campaigns.
• Understanding of digital advertising, programmatic advertising, audience targeting, and related AdTech and marketing technologies.
• Ability to connect with senior decision-makers and cultivate professional business relationships.
• Good organizational skills and time management.
• Analytical approach to reviewing sales metrics and performance data.
• Capable of working independently and collaboratively with cross-functional teams.

Key Performance Indicators

• Number of qualified meetings booked.
• Sales Qualified Leads (SQLs) generated.
• Completed outbound calls and outreach activities.
• Pipeline value and lead-to-opportunity conversion rates.
• Quota attainment and CRM data accuracy.

Benefits and Opportunities

• Gain experience with cutting-edge AdTech products in an international B2B sales context.
• Work in a high-growth, incentives-driven environment with unlimited earning potential.
• Career development pathways to Account Executive or Business Development Manager roles.
• Ongoing learning and a collaborative company culture fostering professional growth.