Sales Development Representative

About GitLab

GitLab is a leading intelligent orchestration platform specializing in DevSecOps. It empowers organizations to boost developer productivity, enhance operational effectiveness, mitigate security and compliance risks, and speed up digital transformation initiatives. Trusted by more than 50 million registered users and over half of the Fortune 100 companies, GitLab is committed to helping teams deliver higher quality, more secure software faster.

Our culture embodies the same values as our products, including embracing AI as a key productivity enhancer. We expect every team member to integrate AI into their daily work to enhance efficiency, innovation, and impact. GitLab offers a dynamic environment where careers thrive, innovation is nurtured, and every voice matters. Our high-performance culture is fueled by core values and ongoing knowledge sharing, enabling staff to reach their fullest potential while collaborating with industry leaders to tackle complex challenges.

Role Overview

This fully remote position is available in Canada and the United States. As a Sales Development Representative (SDR) at GitLab, you will be part of the expanding Revenue Marketing team. Your primary responsibility is leading outbound efforts to engage with target accounts alongside Field and Digital Marketing teams. Employing creative marketing and sales strategies, you'll connect with various buyer personas to showcase GitLab’s value proposition. Your main goal is to generate qualified meetings and build a robust sales pipeline for the Sales organization.

GitLab provides a comprehensive onboarding and training process to equip you with necessary knowledge about DevOps and GitLab products to succeed in this role.

Key Responsibilities

• Handle inbound lead flow efficiently.
• Engage in high-level discovery conversations within target accounts.
• Meet or surpass targets for Sales Accepted Opportunities (SAO) generated.
• Collaborate with team members to develop targeted account lists, call strategies, and messaging to generate opportunities.
• Conduct research using business and industry insights to identify key players, spark interest, create compelling events, and nurture accounts.
• Apply a multi-channel approach including calls, emails, and social outreach to engage all leads in assigned territories via Outreach.io.
• Track, manage, and report all sales activities and results using Salesforce.
• Document and update processes in the GitLab handbook jointly with the Sales Development Manager.
• Mentor new SDR hires, assisting them in managing their key accounts.

Candidate Profile

• Excellent phone communication skills, attentive listening, and strong writing abilities.
• Self-motivated individual with a proven track record of credible accomplishments.
• Alignment with GitLab’s core values and conduct principles.
• Understanding of business processes, organizational roles, and structures.
• Determined personality with a strong ambition for growth and success.
• Genuine enthusiasm to contribute to GitLab’s evolving journey.
• Proficiency in Salesforce.
• Experience in tech industry, sales development, marketing, or sales is advantageous but not mandatory.
• Motivation to grow professionally supported by industry-leading onboarding and opportunities for career advancement, including eligibility for outbound roles after a successful 12 months as an SDR.
• Fluent written and spoken English is required as it is the company’s official language globally.

Additional Information

This opportunity is a proactive recruitment effort to build a talent pipeline; the role may not be immediately available. Candidates with varying experience levels are encouraged to apply, as qualifications are not rigid prerequisites. GitLab is committed to equal employment opportunities across a broad spectrum of diversity and prohibits discrimination or harassment on any legally protected grounds.

Salary (U.S. residents only): The base salary range for this level is between $53,000 and $75,000 USD annually, excluding bonuses, equity, and benefits. Sales positions also qualify for incentive pay, potentially up to 100% of the base salary.

Employee Benefits:

• Comprehensive health, financial, and wellness benefits.
• Flexible paid time off.
• Employee resource groups available.
• Equity compensation and stock purchase options.
• Funds dedicated to growth and development.
• Parental leave support.

GitLab hires globally but some roles may have location-specific requirements. Privacy policies related to recruitment are carefully observed.