Sales Development Representative

About Firmable

Firmable leads the Asia-Pacific market as a B2B sales intelligence platform, offering the most comprehensive, localized data on companies and individuals across our regions. Having established a strong presence in Australia and New Zealand, we are expanding throughout Southeast Asia and beyond.

Role Overview

The Sales Development Representative (SDR) is integral to Firmable's outbound growth strategy. This position focuses on managing the initial stage of the sales funnel by identifying the correct prospects, initiating cold outreach, and scheduling quality meetings that fuel the sales pipeline for Account Executives (AEs).

This is a position for strategic thinkers who independently research target accounts and personas to customize outreach efforts. The SDR will collaborate closely with marketing to develop outreach sequences, coordinate with AEs on seamless lead transition, and provide valuable market insights to company leadership.

Key Responsibilities

• Generate outbound pipeline through cold calling, emailing, and multi-channel engagement to set qualified demos for the AE team.
• Efficiently manage leads by responding to inbound inquiries, qualifying potential clients, and advancing prospects through the opportunity pipeline quickly.
• Conduct detailed prospect discovery conversations to grasp client needs and effectively position Firmable’s offerings.
• Maintain accurate and up-to-date CRM records in HubSpot to ensure data integrity for the go-to-market team.
• Collaborate cross-functionally with marketing on templates, outreach sequences, and conversion strategies.
• Partner with Account Executives for a smooth lead handover process.
• Provide competitive intelligence, customer feedback, and product insights to relevant stakeholders.
• Identify commercial trends, objections, and gaps to continuously optimize the go-to-market approach.

Required Qualifications

• Minimum of 1 year experience in a sales role, preferably within a fast-paced B2B SaaS environment.
• Demonstrated strong commercial acumen and excellent time management skills.
• Highly self-motivated, inquisitive, and a natural problem solver with an initiative-driven mindset.
• Proficient use of AI tools for activities such as research, draft creation, prospect analysis, and workflow automation, considering them integral to daily work rather than experimental.

Preferred Attributes

• Familiarity with sales prospecting and database platforms such as Firmable, ZoomInfo, Lusha, Apollo, or similar.
• Experience using CRM systems like HubSpot or equivalent.
• Prior sales experience targeting B2B markets in Australia and New Zealand.
• Background in startups or scaling companies where building sales methods from scratch was required.

Why Join Firmable?

• Opportunity to promote Firmable's core competitive asset: its rich data repository.
• Work within a fast-growing, greenfield market in the ANZ region with extensive untapped potential.
• Clear career progression paths from SDR to Account Executive, partnerships, or go-to-market strategy roles, where advancement depends on performance.