Sales Development Representative

About Canto

Canto leads the digital asset management industry by helping businesses organize, manage, and distribute their digital assets efficiently. With over 4,000 customers worldwide, Canto values creativity, collaboration, and innovation, fostering a culture of continuous learning and open communication. Joining the team means engaging with meaningful challenges, professional growth, and being part of a supportive global community.

Role Overview

The Sales Development Representative (SDR) position focuses on the UK and Ireland markets. The role is responsible for initiating outbound prospecting to develop pipeline, identifying suitable prospects, fostering meaningful dialogues, and scheduling qualified meetings for the Account Executive team. This is an individual contributor role ideal for candidates with about one year of SDR experience seeking a structured environment to develop skills and advance toward an Account Executive role.

Key Responsibilities

• Generate outbound opportunities through targeted prospect research and personalized outreach across email, phone, and LinkedIn.
• Develop an in-depth understanding of territory-specific verticals and buyer personas within the UK and Irish context.
• Utilize sales technologies including Salesforce, Outreach, LinkedIn Sales Navigator, and ZoomInfo to manage pipeline, track activities, and maintain accurate data.
• Integrate AI-based tools to enhance productivity in prospecting research and messaging personalization.
• Leverage performance data and managerial feedback to continuously refine messaging and sales approach.

Qualifications and Experience Required

• Minimum one year experience as an SDR or in outbound sales within a B2B SaaS environment.
• Experience or familiarity with sales in the UK and/or Irish markets.
• Proven ability to meet or exceed sales targets consistently.
• Proficiency in Salesforce and outbound sales platforms such as Outreach, LinkedIn, or ZoomInfo.
• Excellent verbal and written communication skills capable of delivering personalized messaging and effective calls.
• Coachability, curiosity, and a strong motivation to develop a career in sales.
• Comfortable working in a hybrid setup, with a preference for presence in Cork office to engage with team energy.

What to Expect from Canto

• Clear progression path to Account Executive roles for SDRs who consistently meet targets.
• Comprehensive onboarding and ongoing sales coaching and enablement.
• A strong, collaborative team culture especially within the Cork office.
• Access to modern and efficient sales technology tools.
• Opportunity to represent a well-regarded product solving real customer problems.

Recruitment Process

• Initial 30-minute meeting with the hiring manager.
• 60-minute competency interview incorporating a short task or role play.
• Final 30-minute discussion with the team.

Company Culture and Values

• Supportive and innovative environment encouraging personal and professional growth.
• Strong commitment to diversity and inclusion across all aspects of employment.
• Emphasis on work-life balance and open communication.

Equal Opportunity Employment

Canto is dedicated to creating an inclusive and diverse workforce and does not discriminate based on protected characteristics including, but not limited to, race, gender identity, sexual orientation, disability, or age.