Sales Coordinator

Job Overview

We are seeking a Sales Coordinator specializing in industrial machine sales, including equipment used in manufacturing, construction, and related industries. The role integrates sales, customer support, and lead generation functions to drive growth and support clients effectively.

Primary Responsibilities

• Identify and reach out to potential clients like factories, workshops, contractors, and distributors via outbound calls to generate new business leads.
• Clearly explain the features, specifications, and benefits of various machines, emphasizing aspects such as durability, efficiency, return on investment, and after-sales services.
• Handle inbound and outbound customer interactions, responding to inquiries about pricing, availability, and product details as well as conducting cold calls to introduce machines to new prospects.
• Assess customer needs including budget, intended usage, and capacity requirements to distinguish serious buyers from general inquiries and hand over qualified leads to sales executives or managers.
• Maintain consistent follow-ups with prospects to support deal conversion by sharing quotations, brochures, and technical information, collaborating closely with the sales team.
• Provide basic customer support by addressing common machine-related questions and direct technical issues to engineering teams where necessary, ensuring overall customer satisfaction throughout the buying process.
• Regularly update the company's Customer Relationship Management (CRM) system with call details, client feedback, and sales activity; monitor daily metrics such as calls made, leads generated, and conversions.
• Coordinate internally with sales, technical, and logistics teams to facilitate demonstrations, specifications, and delivery updates.
• Collect competitive market intelligence regarding machine features and pricing to inform sales strategies and product improvement initiatives.

Required Skills and Qualities

• Excellent communication and persuasion capabilities.
• Basic technical knowledge of industrial machines.
• Patience and strong listening skills to understand customer needs effectively.
• Sales-oriented mindset with negotiation skills.
• Proficiency in using CRM systems and MS Excel.

Typical Daily Activities

• Making between 50 and 60 outbound calls to potential clients each day.
• Following up with previous leads to maintain engagement.
• Demonstrating machines remotely using phone or video calls.
• Sharing quotations and product details through email or messaging platforms like WhatsApp.
• Ensuring proper updates are made in CRM after every interaction.

Salary

The role offers a monthly remuneration ranging between 20,000 and 30,000 INR.