Research & Insights Manager - Marketing

Role Overview

The Research & Insights Manager will oversee comprehensive market research projects to provide actionable and decision-ready insights focused on the US market. This position collaborates closely with senior leaders across marketing, business development, and executive teams to guide go-to-market strategies, account planning, competitive positioning, and growth initiatives.

Key Responsibilities

• Plan and carry out both qualitative and quantitative research initiatives that align with business objectives.
• Perform research on prospects, accounts, and firmographics to aid sales, marketing, and account intelligence efforts.
• Produce market sizing, segmentation, and opportunity evaluations for key industries and accounts.
• Analyze trends within industries, market shifts, and emerging risks or opportunities relevant to targeted sectors.
• Monitor and review competitor strategies, product offerings, positioning, and market approaches.
• Keep track of US regulatory, economic, and macro-environmental elements affecting client sectors.
• Compile findings into well-structured reports, dashboards, and executive-level presentations.
• Convert data into actionable insights linked to commercial and strategic objectives.
• Support leadership meetings, account planning, and strategic evaluations with relevant insights.
• Collaborate with internal departments (Marketing, Sales, Strategy, Leadership) to understand research requirements and coordinate deliverables.
• Identify and suggest additional insight opportunities beyond initial research requests to provide value as a trusted advisor.
• Maintain quality standards, consistency, and governance across all research outputs.

Skills and Competencies

• Strong analytical, critical thinking, and problem-solving skills.
• Proven capability to manage and complete complex research projects independently.
• Excellent verbal and written communication skills with proficiency in crafting executive-level presentations.

Research Tools & Data Literacy

• Proficiency with market and account intelligence platforms like PitchBook, FactSet, Demandbase or other ABM tools, Vertical IQ, or similar B2B, financial, or market intelligence software.
• Experience working with CRM systems such as Dynamics and HubSpot.
• Ability to handle multiple data sources effectively and evaluate data quality and applicability.

Experience & Background

• 8 to 10 years experience in market research, insights, competitive intelligence, or comparable roles.
• Preferred background includes B2B, financial services, professional services, consulting, or technology sectors.