Regional Media Planner

About Publicis Groupe Singapore

Publicis Groupe offers more than just employment; it provides a global platform to showcase and develop your talents. To drive impactful change, ideas must be backed by access to extensive knowledge, people, and resources. Connected to a worldwide network of 80,000 professionals specializing in data, technology, media, strategy, creativity, and business transformation, Publicis Groupe empowers you to make a meaningful impact.

Founded in Paris in 1926, Publicis Groupe ranks as the third-largest communications group worldwide, operating in over 100 countries. Singapore hosts two major hubs: Publicis Communications, home to innovative creative agencies such as Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL; and Publicis Media & Digital, including global media brands Starcom, Zenith, Spark Foundry, and Performics focused on data-driven and digital-first strategies. Additional hubs include Publicis Sapient and Publicis Commerce, which enable business digital transformation and comprehensive commerce experiences.

Responsibilities

• Assist in crafting digital media strategies, audience-focused channel plans, and recommendations aligned with client goals.
• Develop integrated media plans using appropriate tools, market data, and platform insights to create compelling campaign proposals.
• Coordinate campaign planning and execution across diverse markets ensuring local relevance and consistency with global standards.
• Collaborate closely with regional and global stakeholders to foster trusted relationships, ensure effective teamwork across time zones, and maintain campaign momentum.
• Engage with media partners and platform teams to secure proposals, negotiate rates, identify value-added opportunities, and gather market intelligence.
• Manage media bookings, campaign setup, trafficking coordination, and ensure timely submission of materials on digital platforms.
• Oversee campaign delivery with rigorous attention to detail, guaranteeing precision, compliance, and consistency across various markets and channels.
• Monitor, optimize, and analyze campaign performance across channels including Search, Social, Programmatic, and other digital media.
• Convert campaign data, feedback, and trends into insightful updates, learning points, and actionable recommendations for clients and internal teams.
• Prepare accurate and clear campaign reports, post-campaign analyses, billing reconciliations, and performance summaries.
• Contribute proactively in team meetings, presentations, and planning by sharing ideas and autonomously managing workstreams.

Qualifications

• Two to four years of relevant experience in digital media planning, buying, campaign management, or performance marketing.
• Exposure to supporting regional or global accounts with capabilities to manage campaigns across multiple markets adapting to local specifics.
• Strong communication and stakeholder management skills to build rapport and collaborate effectively with international teams, clients, and partners.
• Confident in delivering presentations that translate media strategies, campaign results, and recommendations into clear, engaging narratives.
• Proactive, self-aware, intellectually curious, open to feedback, and capable of independently addressing challenges.
• Self-motivated, able to manage priorities independently, and agile in a dynamic work environment.
• Highly organized with excellent project management skills to handle multiple simultaneous workflows and deadlines.
• Strong numerical and analytical abilities with a solution-focused approach to campaign data and performance metrics.
• Resilient, adaptable, and enthusiastic about learning, change, teamwork, and continuous improvement.