Reddit Lead

About the Role

Pepper empowers brands to excel in organic and AI-powered search channels, with Reddit emerging as a key platform where authentic buyer conversations happen. This role, Reddit Lead, demands owning and shaping Reddit presence for multiple clients, leveraging the platform's culture and search impact to build trust, visibility, and demand.

Responsibilities

• Develop and execute Reddit strategies tailored to each client, selecting relevant subreddits and engagement tactics.
• Foster genuine, community-friendly interactions that add value rather than pushing overt marketing.
• Engage in existing Reddit discussions where potential buyers explore related topics, problems, or alternatives.
• Create and manage effective Reddit content formats such as thoughtful answers, Ask Me Anything (AMA) sessions, founder participation, and appropriate branded posts.
• Use Reddit as a monitoring tool to gather real customer language, objections, and content insights to inform broader marketing efforts.
• Measure results and communicate performance clearly to clients.

Core Expertise

• Deep understanding of Reddit’s culture and community norms to maintain goodwill and avoid backlash.
• Knowledge of how Reddit content ranks on Google and appears in AI search tools, optimizing brand visibility accordingly.
• Develop insights on community-driven growth that accumulates impactually over time.
• Balance client marketing goals with authentic community expectations to ensure sustainable brand credibility.

Required Skills and Experience

• Proven hands-on experience using Reddit, understanding what drives upvotes versus removals.
• Familiarity with Reddit's influence on SEO and AI search visibility.
• Excellent writing skills with sound judgment to maintain a human, helpful, and brand-consistent voice.
• Ownership mentality and ability to manage multiple client accounts effectively.
• Comfort using AI-driven tools to increase efficiency, with organizational support available.

Preferred Qualifications

• Prior experience in growing Reddit communities, subreddits, or brand presence on Reddit.
• Background in organic growth, content marketing, social media, or community management.
• Understanding of social listening tools and how Reddit contributes to SEO and GEO efforts.

What Makes This Opportunity Attractive

• Lead a channel crucial to modern search and AI search strategies.
• Receive strong onboarding, playbooks, AI workflows, and team support.
• Manage a focused set of accounts allowing deep involvement rather than spreading thin.
• Potential for growth as the organization’s team expands.