Public Relations Specialist

About Essence Innovation

Essence Innovation is a technology company creating an AI-driven health application that empowers users to take control of their healthcare experience. The platform integrates comprehensive medical histories, facilitates access to real-time health insights, and links users with healthcare providers worldwide—all within a secure environment. By granting full ownership of personal medical data, the company promotes transparency and proactive health management.

Role Overview

We are seeking a dedicated Public Relations Specialist based in Chandigarh, India, for a full-time position on-site. This role involves crafting press releases, managing media outreach efforts, and fostering strong relationships with journalists and key external stakeholders. You will develop strategic PR initiatives aligned with the company’s mission, coordinate media interviews and briefings, and oversee accurate brand representation through diligent monitoring of media coverage.

Responsibilities

• Compose and distribute press materials and communication content to support campaigns and initiatives.
• Manage media relations and maintain positive connections with journalists and industry stakeholders.
• Plan and implement public relations strategies that fit business and brand objectives.
• Coordinate interviews and media briefings to enhance brand visibility.
• Address crisis communications under guidance to protect the company image.
• Collaborate across departments to amplify product updates and thought leadership narratives.
• Track and analyze PR campaign metrics and report insights to senior leadership.
• Proactively identify opportunities to enhance the company’s public profile and manage reputation risks.

Qualifications & Skills

• Proven expertise in public relations and media communications, with experience handling press interactions.
• Ability to plan and produce effective press releases and strategic messaging.
• Strong written and verbal communication skills, with clarity and professionalism.
• Experience in PR within technology, digital health, or related fields is an advantage.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related discipline, or equivalent experience.
• Capacity to work on-site in Chandigarh, liaise with multicultural teams, and manage multiple projects under deadlines.
• Knowledge of social media channels, content distribution methods, and basic PR metrics tools.
• Excellent organizational aptitude, attention to detail, and a proactive mindset in uncovering PR opportunities and managing risks.