Public Relations Manager

About Essence Innovation

Essence Innovation is dedicated to creating an AI-driven health application that centers individuals in their healthcare journey. This platform allows users to effortlessly manage their medical records, obtain real-time health insights, and interact securely with healthcare providers worldwide. By safeguarding and centralizing comprehensive medical histories, the app empowers users to take control of their health decisions and enhance their overall well-being.

Role Overview

The Public Relations Manager role, based onsite in Chandigarh, India, is a full-time position entrusted with crafting and executing PR strategies that enhance the Essence Innovation brand and encourage product uptake. Key activities include generating press releases, liaising with media representatives, organizing media engagements, and nurturing beneficial partnerships with journalists and stakeholders. The position requires formulating strategic communication frameworks, overseeing media monitoring, addressing media queries, and maintaining uniform messaging across all channels. Collaboration with marketing, product, and leadership teams is essential to synchronize PR efforts with organizational objectives and campaign schedules.

Key Responsibilities

• Devise and implement comprehensive PR plans to amplify brand visibility and product adoption.
• Write and distribute press releases and media kits effectively communicating essential information.
• Coordinate with media outlets to arrange interviews, briefings, and events that support PR objectives.
• Maintain and build constructive relationships with journalists, media personnel, and industry collaborators.
• Monitor media coverage and public sentiment to inform communication strategies.
• Respond promptly to media inquiries and ensure consistent brand messaging across platforms.
• Work closely with cross-functional teams to align PR initiatives with business goals and marketing campaigns.

Candidate Requirements

• Proven skills in public relations and media relationship management to uphold a positive organizational image.
• Proficiency in creating press releases and handling strategic communications tailored to diverse audiences.
• Exceptional verbal and written communication abilities to simplify complex information and represent the organization effectively.
• Relevant professional background in PR, communications, or related roles, especially within technology, digital health, or startup environments.
• Capacity to manage multiple PR projects simultaneously and collaborate with varied internal teams.
• Strong grasp of digital and social media platforms for reputation management and brand engagement.
• Possession of a bachelor's degree in Public Relations, Communications, Marketing, or a related field, or equivalent experience.
• Capability to thrive in a dynamic work environment with excellent organizational skills and meticulous attention to detail.