Public Relations Executive

About Concept PR

Concept PR India Ltd is a leading integrated communications and public relations firm in India, providing a broad spectrum of services that include strategic communications, media relations, corporate reputation management, crisis communications, digital communication, and influencer engagement. The agency caters to diverse client sectors with tailored communications solutions.

Role Summary

We seek a motivated and energetic Public Relations Executive to join our Bengaluru office. The ideal candidate will demonstrate strong knowledge of public relations, excellent communication skills, and the ability to foster valuable media connections. The role entails supporting daily PR operations, managing media outreach efforts, liaising with journalists, and assisting in delivering impactful communications campaigns for clients.

Key Responsibilities

• Plan and implement effective media relations and PR programs for specific clients.
• Establish and nurture solid connections with journalists, editors, reporters, and other media professionals across relevant outlets.
• Regularly engage in media outreach to create pertinent media opportunities for clients.
• Create and distribute press releases, media pitches, briefing notes, backgrounders, Q&A documents, and other PR content.
• Identify and proactively pitch newsworthy stories and opportunities to the media.
• Arrange interviews, media interactions, press conferences, and other media-related events.
• Monitor media coverage across multiple platforms including print, digital, and television.
• Prepare daily media summaries, coverage analyses, and campaign performance reports for clients.
• Assist senior colleagues in developing comprehensive PR strategies and communication plans.
• Conduct detailed research on clients, industry trends, competitors, and relevant news developments.
• Maintain and update media contact lists to ensure accurate journalist information.
• Collaborate with internal teams and clients to guarantee timely delivery of PR activities.
• Participate in client calls and meetings, providing updates on current PR initiatives.
• Support crisis communication and reputation management efforts as needed.
• Ensure all assigned tasks meet deadlines and uphold high-quality standards.

Candidate Profile

• Between 1 and 3 years of experience in public relations or corporate communications, ideally within an agency setup.
• Solid media relations abilities with a good understanding of the Bengaluru media ecosystem.
• Excellent verbal and written communication capabilities.
• Strong command of English language, capable of producing clear, concise, and persuasive written material.
• Good grasp of PR principles, media pitching techniques, and news cycles.
• Capacity to juggle multiple client projects and priorities simultaneously.
• Excellent research, coordination, and interpersonal skills.
• Proactive and detail-focused mindset, thriving in a dynamic, fast-paced agency environment.
• Ability to work independently as well as collaborate effectively within a team setting.
• Preference for candidates with experience in handling corporate, consumer, technology, BFSI, lifestyle, or other reputed brand clients.

Additional Information

We desire a media-aware, proactive, and networked professional passionate about communication who can identify opportunities, nurture media relationships, and contribute substantially to client objectives.