Executive - Public Relations Client Servicing

About the Role

We are seeking a proactive and innovative Executive in Public Relations with 1 to 2 years of professional experience in PR, media relations, and communications. This role involves supporting PR initiatives, fostering relationships with media stakeholders, coordinating press engagements, and enhancing the organization's brand presence.

Key Responsibilities

• Assist in planning and implementing public relations strategies along with media outreach campaigns.
• Develop and sustain relationships with journalists, editors, media organizations, and influencers.
• Create and distribute press releases, media pitches, articles, and other PR materials.
• Manage media interactions including interviews, press conferences, and event coordination.
• Track media coverage, analyze brand mentions, and produce detailed reports.
• Support communication strategies aimed at amplifying brand reputation and visibility.
• Conduct research on media channels to uncover opportunities for brand promotion.
• Collaborate with internal teams to maintain consistent messaging in all communications.
• Maintain and update media contact databases and PR activity records.
• Keep abreast of industry changes, competitor movements, and media trends.

Qualifications and Skills

• Bachelor’s degree in fields such as Public Relations, Mass Communication, Journalism, Marketing, or related disciplines.
• Between one and two years of pertinent experience in public relations, media communications, or corporate communications.
• Strong verbal and written communication skills with capabilities in writing, editing, and storytelling.
• Excellent interpersonal skills with the ability to build and maintain rapport with diverse stakeholders.
• Competent in managing multiple tasks, meeting deadlines, and thriving in a dynamic, fast-paced environment.
• Familiarity with media monitoring practices, press outreach methods, and PR analytics.
• Proficient in Microsoft Office suite and various digital communication platforms.