Public Relation Lead (Leadership Profiling)

About UrbanGabru and the Role

UrbanGabru, a part of GlobalBees, is seeking an experienced Public Relations and Communications Lead to amplify and safeguard our brand and executive image across various media and digital channels. This full-time onsite position is based in Pune and functions within the Marketing/PR & Communications domain at Manager/Assistant Manager level.

Key Responsibilities

• Develop and implement strategies for profiling founders and leadership through media engagement, LinkedIn and social media presence, and participation in external forums such as panels, podcasts, and press interviews.
• Handle media relations by crafting press releases, corporate announcements, and shaping brand storytelling aligned with product launches and organizational milestones.
• Manage the company’s online reputation across platforms like Glassdoor, Google, Quora, Reddit, Trustpilot, among others.
• Lead crisis communication efforts and coordinate third-party messaging support when necessary.
• Oversee collaborations with PR agencies and influencers to ensure cohesive messaging.
• Track media coverage consistently, analyze PR effectiveness, and produce detailed performance reports.

Candidate Profile

• Possesses 3-5+ years experience in public relations, corporate communications, or media relations, preferably within D2C, consumer, or startup sectors.
• Demonstrated expertise in managing leadership profiling and media outreach.
• Well-established connections with media personnel and familiarity with media monitoring tools.
• Experience in handling PR and influencer agencies.
• Excellent writing skills capable of generating compelling press releases and corporate narratives.
• Capable of maintaining composure and a systematic approach in crisis and reputation management scenarios.
• Comfortable engaging directly with founders and senior management in dynamic, fast-paced settings.

Preferred Qualifications

• Exposure to the beauty, personal care, grooming, fashion, lifestyle, FMCG, or D2C brand sectors.
• Experience with investor or corporate communications.
• Existing network of relationships with PR agencies, journalists, and digital media platforms.

Why Consider This Opportunity?

• Lead and develop the PR and communications framework for a rapidly expanding D2C brand.
• Gain direct access to and influence with company founders and leadership.
• Engage with an array of fast-growing consumer brands under the GlobalBees umbrella.
• Shape impactful narratives that define brand and leadership reputations.