PR and Communication Lead

About the Role

Urban Gabru, a part of GlobalBees, is seeking a PR and Communications Lead based in Pune to develop and safeguard the brand identity and leadership reputation through media, digital channels, and public platforms. This full-time position is ideal for someone who can collaborate closely with the founders and leadership team, manage relationships with external PR and influencer agencies, and respond efficiently to sensitive reputation matters.

Key Responsibilities

• Develop and implement strategies for founder and leadership profiling via media engagements, LinkedIn and social media presence, as well as participation in panels, podcasts, and press interviews.
• Handle media relations including press releases, corporate announcements, and crafting brand narratives centered around product launches and milestones.
• Manage the organization's online reputation on platforms such as Glassdoor, Google, Quora, Reddit, and Trustpilot.
• Oversee crisis communication efforts and initiate third-party seeding when necessary.
• Supervise collaboration with PR agencies and influencer partnerships.
• Conduct media coverage monitoring, evaluate PR effectiveness, and prepare performance reports.

Candidate Profile

• Possess 3-5+ years of experience in PR, corporate communications, or media relations preferably within D2C, consumer goods, or startup sectors.
• Proven skills in founder/leadership profiling and media engagement.
• Established connections with media/journalists and adeptness in media monitoring tools.
• Experience in managing PR agencies and influencer marketing partners.
• Excellent writing abilities for press materials and corporate storytelling.
• Capable of maintaining composure and structured response during crisis and reputation management scenarios.
• Able to work effectively with founders and senior leadership in a dynamic, fast-paced setting.

Preferred Qualifications

• Background in beauty, personal care, grooming, fashion, lifestyle, FMCG, or D2C brands.
• Knowledge of investor and corporate communication strategies.
• Existing network with PR firms, journalists, and digital media outlets.

Benefits of Joining

• Opportunity to establish and lead the PR and communications function for a rapidly expanding D2C brand.
• Direct engagement with company founders and leadership teams.
• Exposure to a range of fast-growing consumer brands under the GlobalBees umbrella.
• Ownership of impactful brand and leadership narratives shaping overall reputation.