Programmatic Specialist

About Directive Consulting

Directive Consulting is a premier B2B performance marketing agency focused on delivering measurable revenue growth rather than mere leads. Using their proprietary Customer Generation methodology, they target generating pipeline and scaling B2B and SaaS brands with integrated marketing approaches including Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market strategies.

Role Overview

The Programmatic Specialist is a key client-facing position responsible for managing daily programmatic campaigns across channels such as Display, Native, Video, and Audio. The role involves strategy creation, campaign execution, optimization, and reporting using Demand-Side Platforms (DSPs) including DV360 and The Trade Desk. This position requires both internal collaboration and client communication to ensure strategic alignment and performance excellence.

Key Responsibilities

• Develop and manage programmatic media campaigns aligned with client goals.
• Work with internal teams to design comprehensive media strategies.
• Utilize first- and third-party data to segment and target audiences accurately.
• Implement campaigns across multiple DSPs such as DV360 and The Trade Desk.
• Continuously monitor and optimize campaigns for performance and pacing benchmarks.
• Generate detailed performance reports and provide actionable insights and recommendations.
• Identify and resolve campaign performance issues swiftly.
• Collaborate cross-functionally with creative, analytics, and account teams for consistent execution.
• Serve as the primary liaison for clients by delivering campaign updates and strategic consultations.
• Present campaign strategies and performance outcomes effectively to clients.

Qualifications and Experience

• Minimum of three years’ experience in programmatic roles within publishers, agencies, or ad tech environments; B2B experience is a plus.
• Proficient in media buying, campaign setup, and optimization with demonstrated expertise in DSPs including The Trade Desk and DV360.
• Strong background in programmatic media planning, buying, and establishing measurement frameworks to track success.
• Deep understanding of integrating programmatic with other paid and organic marketing channels to exceed KPIs.
• Experience managing programmatic budgets exceeding $50,000 monthly, particularly in B2B/SaaS sectors.
• Excellent collaboration skills with ability to work internally and externally with clients.
• Sharp analytical aptitude, meticulous attention to detail, and the ability to manage multiple projects efficiently.

Performance Goals

• Achieve 100% Net Sales Margin (NSM) targets.
• Maintain Customer Satisfaction Score (CSAT) above 4.4.

Benefits and Perks

• Living wage based on skills and experience, aligned with company compensation policies.
• Comprehensive medical, dental, vision, disability, and life insurance plans including full employer-paid coverage for employees and partial contributions for dependents in US, Canada, and Mexico.
• Wellness support including access to certified therapists, mental health apps, physical therapy, virtual workouts, and primary care memberships.
• Unlimited paid time off with minimum two weeks usage, company holidays, birthday off, end-of-year break, and paid parental leave.
• Retirement savings plans with company match, and annual bonuses increasing with tenure.
• Company-wide annual retreats fostering team building and culture.

Work Environment and Requirements

This is a remote-first position based in Canada, requiring candidates to have valid work authorization and permanent residency in the country. Work is conducted primarily through virtual meetings and collaboration platforms. Candidates must have reliable internet, a professional home office setup, and the capacity to use necessary computing resources. Reasonable accommodations for disabilities are available.

Company Commitment

Directive prioritizes a People First culture, promoting diversity and inclusivity without discrimination based on race, religion, gender identity, sexual orientation, national origin, disability, age, or veteran status.