Programmatic Business Development Manager

About the Role

Mobikok is growing its programmatic advertising operations globally and seeks a Programmatic Business Development Manager to spearhead international partnership building and drive business expansion. The role emphasizes cultivating and managing collaborations with Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Publishers, Advertisers, Agencies, and other stakeholders within the programmatic ecosystem.

The individual will oversee the entire business development process—from identifying prospects and negotiating agreements to integration, launching, scaling efforts, fostering enduring account growth, and managing timely payment collections.

The ideal candidate will have experience handling performance-oriented programmatic traffic, especially in formats such as Pop, Popunder, Push notifications, Web Push, In-Page Push, Onclick, and Interstitial ads. Familiarity with OpenRTB protocols, API, XML/Feed, Server-to-Server (S2S) integrations, alongside a background in Performance Marketing or E-commerce advertising, is highly valued.

Key Responsibilities

• Identify and develop international business opportunities across DSP, SSP, Ad Networks, Publishers, Advertisers, and Agencies.
• Focus partnerships involving traffic types like Pop, Popunder, Push, Web Push, In-Page Push, Onclick, and Interstitial.
• Manage end-to-end business development including lead generation, client requirement analysis, negotiation, contract finalization, coordination of integration, testing, launching, scaling, and ongoing relationship maintenance.
• Lead programmatic integrations such as OpenRTB, API, XML/Feed, and S2S by collaborating with Product, Technical, and Operations teams.
• Assess partner traffic sources, inventory availability, geographical coverage, industry verticals, pricing structures, traffic quality, and commercial viability.
• Work alongside internal Product, Engineering, Operations, and Finance departments to ensure smooth partnership deployment and advancement.
• Monitor performance indicators including revenue, client spend, margins, traffic quality, payment conditions, and overall partnership health.
• Follow up diligently on client payments, coordinate with Finance to facilitate timely collections, and manage outstanding or irregular payment issues.
• Conduct ongoing market intelligence and industry research to discover fresh programmatic and performance advertising prospects.
• Maintain continuous partner engagement aiming to grow budgets, traffic volumes, and revenue streams.

Required Qualifications

• A bachelor's degree or higher.
• At least 2 years of experience in Programmatic Advertising, AdTech, Ad Networks, Performance Marketing, or relevant business development roles.
• Proven track record of developing/managing partnerships involving DSPs, SSPs, Ad Networks, Publishers, Advertisers, or Agencies.
• Deep understanding of real-time bidding (RTB), OpenRTB standards, DSP/SSP/Ad Exchange environments, programmatic purchasing, traffic transactions, and bidding methodologies.
• Experience working with OpenRTB, APIs, data feeds (XML), or Server-to-Server (S2S) integrations.
• Strong aptitude for international business development and contract negotiations.
• Capability to autonomously handle complete partnership lifecycles from prospecting to launch and growth phases.
• Excellent analytical skills, problem-solving ability, and competence in cross-functional project management.
• A results-driven approach with a strong sense of ownership.
• Proficiency in English for communication and work purposes.

Preferred Qualifications

• Hands-on experience with traffic formats such as Pop, Popunder, Push, Web Push, In-Page Push, Onclick, Interstitial ads.
• Existing network or contacts within DSPs, SSPs, Ad Networks, Publishers, or the Programmatic Advertising sector.
• Background in Performance Marketing, E-commerce advertising, Mobile advertising, App user growth, or User acquisition.
• Knowledge of traffic quality control, anti-fraud techniques, privacy compliance, and performance optimization.
• Experience operating in key geographical markets including North America, Europe, Southeast Asia, Middle East, or Latin America.
• Demonstrated success in new client acquisition, revenue development, budget escalation, or partner network expansion.
• Experience collaborating with internationally diverse or cross-cultural teams.

Why Join Mobikok?

• Engage with global programmatic advertising partners worldwide.
• Build and enhance international AdTech and performance advertising relationships.
• Own the end-to-end business development process and directly impact company growth.
• Receive competitive pay combined with incentives based on performance.