Product Marketing Manager

About ExpertusOne

ExpertusOne provides an enterprise Learning Management System (LMS) designed to help organizations deliver, manage, and analyze workforce learning on a large scale. The platform supports global enterprises with solutions for compliance training, employee development, certifications, classroom training, content management, eCommerce, analytics, and AI-driven learning experiences.

Role Overview

This Product Marketing Manager will lead the positioning, messaging, go-to-market strategies, competitive intelligence, sales enablement, and product storytelling for ExpertusOne’s platform. Collaborating closely with product management, sales, customer success, and marketing teams, this position demands strategic thinking, strong market insight, deep product comprehension, and commercial acumen. The role ideally suits someone with experience in enterprise SaaS, B2B technology marketing, and preferably in Learning & Development, Talent Development, HR Technology, or LMS domains.

Key Responsibilities

• Develop and continuously refine product positioning, messaging, and value propositions for diverse offerings such as Enterprise LMS, Compliance Training, Certifications, AI-Powered Learning, Content Authoring, Learning Analytics, Extended Enterprise Learning, and Commerce & Training Monetization.
• Create audience-specific messaging aimed at CLOs, HR leaders, L&D leaders, Operations leaders, Compliance teams, Training administrators, and executive buyers.
• Lead go-to-market planning and launch strategies for product releases and enhancements that align cross-functional teams including Product, Marketing, Sales, and Customer Success.
• Conduct market research, track emerging trends in learning technologies, and maintain detailed competitive intelligence including battle cards, competitor comparisons, and win/loss analyses.
• Collaborate extensively across departments to translate product capabilities into customer-centric value propositions and support enterprise sales processes.
• Develop sales enablement tools such as decks, presentations, solution briefs, battle cards, ROI messaging, and conduct training for sales and pre-sales teams.
• Support analyst relations and thought leadership content around topics like Learning Technology, AI in Learning, Skills Transformation, Workforce Development, and Compliance Training.
• Design customer and market feedback programs including interviews, persona research, and win/loss analysis to inform strategic decisions.

Success Indicators

• Growth in product adoption
• Increased pipeline influence and contribution
• Effective product launches
• Improved sales enablement and win-rates
• Enhanced competitive positioning and analyst visibility
• Strengthened customer engagement and advocacy
• Consistent messaging across all customer channels

Qualifications and Experience

• Bachelor's degree in Marketing, Business, Technology, Engineering, or related field (MBA preferred).
• 8 to 12+ years of experience in B2B SaaS marketing, specifically in enterprise software platform marketing.
• Proven track record owning product positioning, messaging, and go-to-market strategies.
• Experience collaborating with Product Management and Sales, supporting complex enterprise sales cycles.

Preferred Industry Experience

• Familiarity with Learning Management Systems (LMS), Learning Experience Platforms (LXP), Talent Management, HR Technology, Workforce Development Platforms, Enterprise SaaS, or Employee Experience Platforms.

Core Skills and Competencies

• Strategic: product positioning, messaging, go-to-market strategy, market segmentation, competitive intelligence, and analyst relations.
• Commercial: enterprise B2B sales enablement, value-based selling, solution marketing, executive communication, and customer storytelling.
• Analytical: market research, win/loss analysis, customer insights, performance measurement, and data-driven decision making.
• Communication: excellent written and oral communication, executive presentations, thought leadership, and workshop facilitation.
• Leadership: cross-functional leadership, stakeholder management, project management, and mentoring team members.

Preferred Candidate Profile

• Experienced in marketing enterprise SaaS products for HR, L&D, Compliance, or Operations leadership audiences.
• Ability to translate complex product features into clear business value propositions.
• Deep understanding of enterprise software evaluation, purchase, and expansion processes.
• Comfortable engaging with executives, customers, analysts, and internal teams.
• Influences without formal authority and aligns cross-functional stakeholders.
• Balances strategic vision with hands-on execution abilities.
• Thrives in fast-paced, high-growth product organizations focused on market differentiation and customer value.

Why Work with ExpertusOne?

• Opportunity to shape the future of enterprise learning and workforce development.
• Lead marketing for a mature SaaS platform with a global customer base.
• Work closely with Product, Sales, and Executive leadership on company strategy.
• Drive innovative AI-powered learning experiences.
• Play a key role in building and scaling the product marketing function through significant growth.

Additional Information

This is a full-time, on-site position based in Chennai, India. Occasional travel may be required for customer engagements, industry events, and company initiatives.