- Experience
- 2–3 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- Master's degree in Marketing, Business Administration, or related field
- Resume
- Required to apply
Where you'll work
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Job description
About Signify
Signify leads innovation in the lighting industry, focusing on connected lighting and Internet of Things solutions that shape smarter environments like homes, offices, and cities. With over 125 years of legacy, the company drives sustainability and continuous learning in a diverse and inclusive culture.
Position Overview
The Product Marketing Associate will aid profitable growth by implementing local activities supporting the public business strategy. Collaborating cross-functionally, this role manages the marketing mix (product, pricing, placement, promotion) for the outdoor lighting portfolio.
Key Responsibilities
- Support and execute product marketing strategy for the outdoor portfolio, aligning with segment marketing efforts to expand the public segment.
- Manage product category value ladders, emphasizing portfolio benefits and crafting clear messaging.
- Lead product launches and Go-to-Market initiatives together with End-User Marketer, Channel Marketer, and Marketing Communications teams.
- Implement positioning strategies from leadership and adjust pricing competitively while identifying portfolio gaps.
- Oversee inventory management to prevent overstock and ensure compliance with regulations and standards.
- Gather market and customer insights to update customer personas and journey maps effectively.
- Support analysis and improvement actions related to customer Net Promoter Scores and provide product-focused training.
- Maintain thorough documentation and records of assigned tasks.
- Foster effective communication among colleagues to encourage collaboration.
- Adapt to shifting priorities and acquire new skills and tools as necessary.
- Assist with routine tasks to ensure operational smoothness.
Qualifications and Experience
- 2-3 years of experience in product marketing or commercial marketing, with expertise in customer insights, new product launches, portfolio management, pricing strategy, and cross-team cooperation.
- Master’s degree in Marketing, Business Administration, or a related discipline emphasizing digital marketing and market research.
Our Commitment to You
Signify values career growth through coaching and mentoring tailored to individual needs. We nurture a diverse, inclusive workplace that fuels creativity and innovation across a global workforce. Join us to help illuminate the future together.
Minimum education
Master's Degree