Product Marketer

About Auction Me Vibe

Auction Me Vibe stands as Nigeria's pioneer live auction marketplace focusing on extraordinary services, unusual talents, and creative gigs that diverge from standard freelance platforms. Participants engage in live bidding using naira currency and complete their transactions through a secure Paystack escrow system, which safeguards payments until the service delivery is confirmed. The platform empowers creators by providing an engaging stage to showcase their unorthodox skills, attract competitive bids, and monetize distinctive offerings. From professional hype services to creative online appearances, Auction Me Vibe fosters a secure and playful environment where the most unique ideas capture their audience, celebrated under the motto "Bid on Chaos. Win the Weird."

Role Overview

As a Product Marketer, your core responsibility will be to position and promote Auction Me Vibe to both creators and buyers, ensuring clear understanding and adoption of product features. You will be tasked with designing and implementing go-to-market strategies for new features, marketing campaigns, and partnerships, while working in close coordination with product management, design, and sales departments. Your daily duties will include analyzing user behaviors and marketing performance metrics to continually refine messaging, craft compelling value propositions, and identify avenues for enhanced user acquisition and engagement. Additionally, you will develop clear communication materials for various channels such as landing pages, email campaigns, social media, and in-product messaging that emphasize the platform's unique selling points. This position is fully remote, requiring proactive communication and collaboration across different time zones.

Qualifications and Requirements

• Proven expertise in product marketing, including product management and go-to-market strategy specifically for digital platforms.
• Strong analytical skills with experience interpreting data and conducting marketing performance evaluations.
• Exceptional communication abilities with a knack for tailoring messages to diverse audiences including creators, buyers, and internal teams.
• Familiarity with sales processes and a collaborative approach to working with sales or business development personnel to drive growth.
• Background or experience in marketplace platforms, creator economies, or consumer technology products is advantageous.
• Comfort and capability to operate successfully in a remote, fast-moving environment, engaging with cross-functional teams.
• Demonstrated creativity, curiosity, and openness to experimenting with unconventional marketing campaigns and storytelling approaches.
• A bachelor's degree in Marketing, Business, Communications, or a closely related field or equivalent practical experience is required.