Product Manager

About the Company

Anker Innovations stands as a global frontrunner in consumer electronics and smart hardware, owning well-known brands like eufy, specializing in smart home security and cleaning, and soundcore, focused on audio devices. Rooted in continuous innovation and profound user understanding, the company aims to enhance everyday life through smarter technology experiences.

Role Overview

This role involves leading all aspects of go-to-market strategies for the eufy smart home and soundcore audio product series. Key focus areas include developing GTM strategies, pricing models, channel expansion, and managing launch schedules.

Key Responsibilities

• Collaborate closely with headquarters teams, including product and R&D, alongside regional sales and marketing, to guarantee accurate product messaging, tailored public relations, and impactful marketing campaigns.
• Evaluate performance metrics across various online marketplaces (such as Shopee and Lazada), direct-to-consumer websites, and offline retail and distribution outlets to design targeted sales approaches and optimize product assortment.
• Oversee the product lifecycle by tracking sales forecasts against actual sales and align with supply chain partners to preserve optimal inventory levels.
• Keep abreast of market developments within the region, understand user demographics, and monitor competitor activity, such as advances in smart home protocols and audio technologies.
• Convert channel user feedback and analytic data into practical recommendations for product improvements and pricing strategy adjustments.
• Serve as a liaison between headquarters and frontline business units, managing logistics for marketing collateral, display resources, and product samples.

Qualifications

• Possess 1 to 3 years of experience in go-to-market, product marketing, channel operations, or commercialization within consumer electronics, mobile devices, smart hardware, IoT smart home, or audio sectors.
• Experience managing direct-to-consumer brand websites or understanding of regional e-commerce platform operations like Shopee or Lazada.
• Strong capabilities in project management with the ability to handle multiple tasks simultaneously.
• Proficient in data analysis and sensitivity, including use of Excel and data tools to analyze sales data and assess return on investment.
• Fluent bilingual communication skills in English and Chinese, necessary for daily coordination with headquarters and cross-border teams.
• Availability to commence working in Singapore by mid-October 2026.

Preferred Qualifications

• Hands-on experience with product lines similar to eufy’s smart security, cleaning, or lighting products, or soundcore's earbuds and speakers.
• Knowledge of consumer electronics retail channel systems in Southeast Asia or Western markets, including both online and offline.