- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About LawConnect
LawConnect is dedicated to transforming how people access legal assistance by leveraging AI combined with a leading lawyer marketplace. We aim to help individuals understand their legal situations, build confidence, and find appropriate legal support when needed. Supported by one of the world's largest legal software companies, we offer the stability and resources of a well-established organization paired with the speed and ambition of a vibrant startup environment.
Role Overview
This role focuses on growth as a Product Manager within our Growth team, primarily owning the SEO and growth roadmap. You will identify and evaluate opportunities, prioritize initiatives, and collaborate closely with engineering and design teams to deliver value and measure outcomes. The position involves managing significant untapped potential in user acquisition and conversion optimization channels.
Key Responsibilities
- Analyze and size growth opportunities from agency recommendations, data insights, and hypotheses, estimating value, confidence, and cost.
- Maintain a prioritized, reasoned growth backlog, making strategic decisions to pursue or decline ideas.
- Collaborate with engineering and design by writing detailed specifications, managing progress, and ensuring timely delivery of features.
- Engage directly with consumers and lawyers to gather insights and incorporate genuine user behavior into the product roadmap.
- Design and evaluate experiments to assess feature effectiveness, incorporating findings into future plans.
- Manage and direct agency partners effectively by briefing clearly, challenging suboptimal ideas, and assessing their ongoing contribution.
Scope and Focus Areas
- Begin with a strong emphasis on SEO (~80%) including generative search strategies, technical site improvements, content optimization, and AI answer engine positioning.
- Drive conversion rate optimization through experimentation on intake flows with current conversion rates around 15%.
- Expand into other growth areas such as landing pages, lifecycle marketing, quality scoring, and exploring new acquisition channels as priorities evolve.
Working Principles
- Consumer acquisition is balanced with sufficient lawyer supply to ensure quality experience and revenue maximization.
- All content and features comply with legal regulations, providing information and triaging without offering specific legal advice.
Required Qualifications and Experience
- Over five years' experience in growth product management, product management, or growth marketing roles with direct accountability for revenue or conversion targets.
- Strong SEO knowledge adequate to oversee and challenge external specialist agencies effectively.
- Technical or numerical background such as engineering or analytics preferred over purely marketing-focused experience.
- Proven history of successfully launching features in partnership with engineering teams, with clear technical understanding and detailed specifications.
- Experienced in building and defending a prioritized product roadmap supported by impact assessments.
- Practiced in engaging directly with customers and performing tests to validate product decisions.
- Proficiency with GA4 and business intelligence tools, capable of independently deriving estimates from fundamental data.
Preferred Attributes
- Experience with two-sided marketplaces managing supply constraints, liquidity, and balanced acquisition strategies.
- Expertise in conversion rate optimization and experimentation frameworks.
- Background in generative search or large language model (LLM) visibility strategies.
- Exposure to consumer products involving complex, emotionally significant, and infrequent decision-making like legal, health, finance, or insurance sectors.
- Comfort working in early-stage companies or scale-ups with incomplete data or infrastructure.
Additional Information
LawConnect values inclusivity and encourages applicants who meet many but not all requirements to apply. We foster a positive workplace featuring autonomy, rapid decision-making, and a dedicated team passionate about making legal help accessible. Benefits include flexible and hybrid working arrangements, career growth opportunities, social events, additional leave, gym memberships, programs supporting home ownership, and a fast-paced technological environment dedicated to continuous innovation.