Product Marketing Specialist - Streamer and Creator Products

About the Role

Join Razer and contribute to a global mission that is transforming how the world experiences gaming. At Razer, you'll engage with a passionate, global team across five continents, benefitting from a gamer-focused environment designed to accelerate your personal and professional growth.

Key Responsibilities

• Lead the comprehensive global marketing strategy for the creator and streamer product lines, encompassing both hardware and software solutions.
• Design and implement worldwide marketing campaigns targeting the creator and streamer audience, including devices like microphones, webcams, lighting accessories, and software tools.
• Create compelling positioning, messaging, and value propositions tailored specifically to creators and streamers.
• Collaborate cross-functionally with Product, Regional Marketing, Sales, and Partnerships teams to execute go-to-market strategies and campaigns.
• Perform market trend analysis, gather customer insights, and review competitive landscapes to drive informed product strategies and marketing plans.
• Manage product launch schedules, oversee marketing materials, and monitor campaign effectiveness.
• Coordinate partnership programs with external brands and collaborators.
• Support product lifecycle marketing efforts to enhance subscription conversions, engagement, retention, and decrease churn.
• Assist management in budgeting responsibility for the business category.
• Carry out additional tasks as assigned.

Qualifications and Requirements

• Bachelor's degree in Business, Marketing, or related field, or commensurate professional experience.
• Two to three years of experience in product marketing or management, preferably within consumer electronics, content creation, or gaming sectors; strong internship experience considered for less experienced candidates.
• Solid understanding of the creator economy, major streaming platforms such as Twitch, YouTube, TikTok, and familiarity with software business models.
• Experience with SaaS or subscription-based models including metrics like monthly recurring revenue (MRR), churn rates, retention, conversion, and tiered offerings is highly desired.
• Demonstrated success in launching products and managing marketing campaigns.
• Knowledge of go-to-market approaches for hardware and software through channels such as retail, direct-to-consumer, online storefronts, app stores, and in-app monetization.
• Strong skills in communication, project coordination, and data analysis.
• A passion for gaming, content creation, and tracking emerging technological trends.
• Ability to work autonomously, prioritize tasks, and handle multiple projects simultaneously.
• Excellent organizational and administrative capabilities, with comfort interacting with executive leadership.
• Preferred experience in a global company environment working with multiple stakeholders across various countries and time zones.

Equal Opportunity Statement

Razer is an equal opportunity employer dedicated to fostering diversity and inclusion in the workplace. We provide a respectful and equitable environment for all employees, without discrimination based on race, ethnicity, nationality, religion, gender identity, sexual orientation, disability, or any other protected category under local laws. Reasonable accommodations are provided as needed to enable all team members to excel.