Performance Media Manager

About Dyson

Dyson is driven by a mission to improve everyday products through innovation. For over 25 years, the company has pioneered new technologies and inventions, maintaining its family-owned status and independence from shareholders.

Role Overview

As the Global Performance Media Manager, you will oversee Dyson's performance media efforts internationally, focusing primarily on Paid Search supported by Paid Social and Affiliate marketing. Reporting to the Senior Manager of Traffic & Acquisition, you will ensure consistent, efficient, and top-tier execution of lower-funnel channels across markets, converting global plans into actionable market activities.

Key Responsibilities

• Lead global Paid Search strategies, optimizations, and reporting to enhance return on ad spend (ROAS) and revenue, working closely with markets and agencies.
• Support Paid Social and Affiliate marketing efforts, ensuring compliance with global standards and exploring growth opportunities.
• Manage key partnerships including Omnicom, Google, and Adthena to uphold Dyson’s standards and foster innovation.
• Collaborate with See/Think media teams to synchronize brand initiatives with conversion-driven campaigns across the full marketing funnel.
• Maintain a global dashboard for performance metrics, providing clear insights and actionable recommendations to markets and leadership.
• Conduct continuous data analysis, campaign optimization, and design media experiments in partnership with agencies.
• Ensure high standards of data integrity involving tracking, attribution, feeds, and conversion data to enable sound decision-making.
• Utilize industry insights to evaluate new strategies and leverage emerging advertising techniques.
• Identify, document, and scale best practice across markets; facilitate the adoption of Dyson’s eCommerce media framework.

Candidate Profile

• Minimum 5 years of experience in digital marketing with expertise in paid search, programmatic advertising, and social media marketing.
• Strong track record of managing agencies in a results-driven environment.
• Exceptional strategic and analytical skills with a data-driven approach to optimize performance.
• Ability to generate insights and share learnings to enhance business outcomes.
• Initiative to advance digital productivity initiatives.
• Fluency in English required; additional languages are advantageous.
• Detail-oriented, proactive, humble, and capable of working efficiently under pressure.

Diversity and Inclusion

Dyson is committed to equal opportunity and values diverse perspectives. Hiring decisions are based solely on merit and without discrimination based on race, gender, religion, or any other protected characteristic.