Performance Media Director

About Enigma Media

Enigma Media is a vibrant agency based in Newcastle, New South Wales, renowned for its passionate team of 40 media professionals. As part of a larger full-service agency of over 80 staff, including strategy, branding, design, and production departments, Enigma provides centralized media planning and buying for clients across Australia. Our Newcastle office serves as the headquarters for Enigma Media, with an additional presence in Sydney to maintain connectivity with the national media landscape.

Role Overview

We invite experienced candidates considering a lifestyle change near the beach to join our Newcastle media team as a Performance Media Director. This role is pivotal in leading and expanding our performance media capabilities, especially within Search Engine Marketing (SEM) and digital performance products. You will engage closely with the media team and deliver high-level strategic guidance as well as hands-on execution in ad platforms, helping to build strong client relationships and deliver search solutions that enhance business growth.

Key Responsibilities

• Lead the creation and delivery of performance marketing strategies, focusing primarily on search marketing accounts.
• Provide mentorship and training to media teams on search marketing best practices and performance processes across digital platforms.
• Conduct performance audits, forecast results, advise on channel selection, and guide budget recommendations.
• Manage and analyze search and performance media reports; interpret data to optimize campaigns and clearly communicate outcomes to clients.
• Be actively involved in the setup and ongoing management of ad campaigns using relevant platforms.
• Collaborate with cross-functional teams to meet day-to-day operational goals while maintaining strategic oversight.

Required Skills and Experience

• Minimum of 8 years’ experience in search marketing.
• Proven expertise in performance media strategy and the ability to conduct audits and forecasting.
• Proficiency with performance media reporting and optimization, including strong analytical capabilities and advanced Excel skills.
• Experience with optimization software platforms such as SA360.
• Thorough knowledge of performance advertising platforms and bid management tools including Ads Manager, SA360, and DV360.
• Google and Bing accreditation.
• Mastery of Google Analytics and understanding of website backend to establish tracking and conversion goals.
• Strong problem-solving, critical thinking, communication, and presentation abilities.
• Highly productive with an ability to work independently and as part of a team.

Additional Information

This is a senior role with significant responsibility for delivering the highest quality SEM and digital performance products. The position requires a hands-on approach as we grow our service offerings and client base. If you are eager to contribute to and learn within a thriving agency environment near the beach in Newcastle, we are excited to hear from you.