Performance Marketing Specialist - B2B

About Beat Educations

Beat Educations is committed to bridging the skills gap between industry demands and workforce capabilities throughout the UAE and GCC regions. Offering corporate upskilling in fields such as Power BI, data analytics, AI, sales, and leadership, we empower organizations and professionals to maximize their potential and drive performance.

Role Overview and Responsibilities

• Develop, execute, and expand high-impact B2B paid advertising campaigns across multiple platforms including Meta Ads (Facebook/Instagram), Google Ads (Search, PPC, Display), TikTok Ads, and LinkedIn Ads.
• Create multi-stage lead generation funnels targeting key decision-makers such as CEOs, HR leaders, L&D managers, and Sales Directors within the UAE.
• Optimize campaigns continuously by monitoring KPIs like Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost per Lead (CPL), Click-Through Rate (CTR), Conversion Rates, and Lifetime Value (LTV).
• Manage media budgets effectively, reallocating spend according to channel performance and lead quality assessments.
• Conduct ongoing A/B testing for ad creatives, copywriting, landing pages, audience segmentation, and lead capture forms to improve funnel conversion rates.
• Implement comprehensive tracking setups including UTM parameters, Meta Pixel, LinkedIn Insight Tag, and Google Analytics 4, ensuring accurate attribution across channels.
• Collaborate closely with design, sales, and content teams to produce performance-oriented advertising creatives and optimized landing pages.

Required Qualifications

• Between 2 to 4+ years of practical experience in performance marketing, specifically focusing on B2B lead generation.
• Proven expertise managing campaigns on platforms such as LinkedIn Campaign Manager (including Matched Audiences, InMail/Message Ads, Lead Gen Forms), Google Ads (Search, Performance Max, Display), Meta Ads Manager (targeting B2B audiences and custom lookalike audiences), and TikTok Ads Manager.
• Strong ownership experience managing advertising budgets while achieving or surpassing key metrics including conversions and CAC targets.
• Prior experience executing paid digital campaigns targeting UAE or broader GCC markets is strongly preferred.
• Advanced analytical capabilities with significant fluency in data analysis using Google Analytics 4 and dashboard reporting tools to extract ROI and performance insights.