Performance Marketing Manager

About OYO

OYO is an international platform dedicated to supporting entrepreneurs and small businesses in the hospitality sector by offering comprehensive technology products and services to enhance revenue and streamline operations. With over 40 integrated solutions, OYO caters to more than 157,000 hotel and home operators in upwards of 35 countries including India, Europe, and Southeast Asia. The company transforms fragmented and underutilized hospitality assets into digitally empowered, branded storefronts to boost income and provide customers easy access to affordable, reliable accommodations globally.

Role Overview

We are looking for a proficient, data-focused Performance Marketing Manager to oversee digital marketing efforts for OYO Vacation Homes in Europe. This position demands 3 to 5 years of experience managing and optimizing campaigns primarily on Google Ads, Facebook Ads, and YouTube Ads. The candidate must excel in launching search campaigns, conducting thorough keyword research, planning media spends strategically, and remain informed about the latest marketing innovations to meet business targets.

Key Responsibilities

• Design, deploy, and manage performance-based marketing campaigns across platforms including Google Ads, Google UAC, Apple Search Ads, META Ads, and YouTube Ads.
• Initiate and optimize search campaigns from the ground up using Google Ads Editor to guarantee precise structure and targeting.
• Manage advertising budgets efficiently to maximize return on investment while ensuring progressive growth.
• Run A/B testing to evaluate the impact of various ad creatives and messaging strategies.
• Implement demographic audience segmentation to elevate conversion rates.
• Monitor competitors' initiatives and tweak strategies to secure a competitive advantage.
• Partner with creative teams to produce engaging ad content aligned with brand identity.
• Maintain campaign architectures that respond adequately to customer demands.
• Conduct detailed keyword research with Google Keyword Planner and refine strategies continually to align with campaign goals and market shifts.
• Manage app store optimization by enhancing app discoverability across Google Play and Apple App Stores.
• Develop robust media plans allocating budgets judiciously across channels.
• Review campaign performance analytics to uncover insights and direct ongoing improvements.
• Prepare comprehensive reports presenting findings and recommendations to stakeholders.
• Stay abreast of emerging digital marketing trends to innovate campaign tactics.
• Collaborate closely with creative, analytics, and product teams to ensure cohesive campaign execution.
• Work with external vendors and partners to explore growth avenues and optimize campaigns.

Experience and Qualifications

• Proven track record running Google search and app campaigns efficiently.
• Sound understanding of digital brand marketing techniques, especially on YouTube and META platforms.
• Knowledge of SEO principles applicable to performance marketing.
• 3 to 5 years of hands-on experience focused on Google Ads, META Ads, and YouTube Ads.
• Expertise in tools such as Google Ads Editor, Keyword Planner, and analytics suites.
• Strong analytical abilities with a preference for data-driven marketing decisions.
• Excellent verbal and written communication skills.
• A strong enthusiasm for keeping updated with progressive marketing technologies and trends.
• Bachelor's degree in marketing, business, technical fields, or related disciplines; MBA is advantageous.

Location

Role based in Spaze Plazo, Sector 69, Gurugram, India.

Eligibility

Open to any graduate.