Performance Marketer

Position Overview

We are seeking a proficient and goal-oriented Performance Marketer to join our expanding digital marketing team. This role involves planning, implementing, and refining digital marketing campaigns aimed at achieving measurable results across channels such as paid media, search, display advertisements, social platforms, and more. You will play a crucial role in a data-driven approach to meet key performance indicators, boost conversions, and enhance return on investment for our business or clients.

Key Responsibilities

• Design, launch, and fine-tune digital ad campaigns across diverse platforms including Google Ads (Search, Display, Shopping), Facebook, Instagram, LinkedIn, Twitter, and programmatic advertising channels.
• Identify and segment target audiences effectively to tailor messaging and creative content for varied customer segments.
• Collaborate with creative teams to produce persuasive ad copy, visuals, landing pages, and other digital collateral that elevate engagement and conversion rates.
• Regularly evaluate campaign data, perform tests, and optimize performance based on metrics like click-through rate, cost per click, cost per acquisition, return on ad spend, and overall ROI.
• Execute A/B testing on ad elements such as copy, visuals, and landing pages to identify highest-performing variants and continuously boost conversions.
• Administer budgets and bidding strategies prudently to ensure campaigns stay within financial limits while maximizing effectiveness, adjusting approaches based on results and objectives.
• Utilize analytics platforms (e.g., Google Analytics, Facebook Ads Manager) to monitor campaigns and capture essential performance indicators.
• Deliver comprehensive performance reports with actionable insights, recommendations, and ROI analysis to stakeholders.
• Apply attribution models to evaluate the impact of various marketing touchpoints on conversions.
• Coordinate closely with creative, design, and content teams to optimize assets for campaign success.
• Engage with sales and product units to harmonize marketing activities with business goals, such as product releases and promotions.
• If operating within an agency, interact directly with clients to comprehend objectives, provide updates, and suggest performance enhancements.
• Maintain awareness of latest trends, tools, and best practices in performance marketing and digital advertising.
• Conduct competitor analysis to uncover strategies and identify opportunities for gaining competitive edge.

Qualifications and Skills

• A minimum of two years' experience in performance marketing, digital advertising, or allied domains.
• In-depth knowledge of digital marketing and paid media platforms including Google Ads, Facebook Ads, LinkedIn, among others.
• Expertise in utilizing web analytics and campaign tracking tools like Google Analytics and Facebook Insights.
• Proficiency with A/B testing platforms such as Optimizely or VWO and techniques for landing page optimization.
• Strong grasp of key performance metrics including CPC, CTR, CPA, ROAS and related optimization methodologies.
• Excellent analytical, strategic thinking, and problem-solving capabilities.
• Advanced skills in Excel, Google Sheets, or comparable data analysis tools.
• Understanding of SEO and SEM principles that influence paid media outcomes.

Personal Attributes

• Driven by results with dedicated attention to maximizing ROI.
• Self-motivated with the ability to juggle multiple campaigns and priorities independently.
• Detail-oriented with emphasis on data integrity and accuracy.
• Strong communication skills capable of simplifying analytical data for non-technical audiences.
• Growth-oriented mindset seeking continuous performance improvement.

Additional Information

Applicants are encouraged to apply by sending their resumes directly to hr@theteasercompany.com.