Performance Marketing Manager

About the Company

We are a Silicon Valley headquartered firm specializing in legal case acquisition, focusing primarily on Social Security Disability (SSD) and Mass Tort case intake using AI technology to enhance sourcing, qualification, and conversion of cases. Our diverse international team comprises experienced product, marketing, and engineering leaders from Silicon Valley, India, Indonesia, and Romania who have a record of successfully launching products. We foster a fast-moving, challenging environment with numerous growth and learning opportunities and offer competitive, performance-linked compensation. We operate remotely across multiple cities in India, Romania, Indonesia, and the US.

Initially launched as DemandLane targeting Mass Tort and SSD lead generation, we expanded our vision after interacting with trial lawyers, realizing the industry's need for foundational infrastructure rather than just leads. This led to the creation of LexHive, a unified platform simplifying law firm growth systems.

Role Overview

We seek a Performance Marketing Manager who approaches the role with full ownership. You will be fully responsible for a top US lead generation vertical, managing profit and loss across platforms including Meta, TikTok, and Google. This role transcends simply managing advertisements; it requires deep understanding of the target audience's concerns and motivations that drive engagement and trust, critical for regulated US sectors.

Key Responsibilities

• Manage an entire vertical independently, including budget allocation, bidding strategies, audience segmentation, and channel mix across Meta, TikTok, and Google, with the authority to make agile decisions to maintain and enhance performance measured by acquisition costs, lead quality, and downstream revenue.
• Leverage creative content strategically to optimize performance, generating user psychology-driven hypotheses, conducting systematic testing on ads and landing pages, and directing designers and freelancers to deliver effective, conversion-focused concepts.
• Support the initiation and scaling of additional US legal vertical campaigns, including Mass Tort, contributing to the development of replicable playbooks.
• Collaborate with analytics teams to refine attribution models and insights, oversee email marketing campaigns aimed at boosting conversion and cross-selling, coordinate inbound call and warm-transfer strategies, and enforce strict lead quality standards for affiliate partnerships.

Success Indicators

• Ability to articulate why campaigns succeed and translate those insights into iterative testing.
• Proactively detect and address performance changes in real-time rather than post-analysis.
• Convert complex data into actionable strategies that enhance revenue.
• Build and maintain strong professional relationships with US partners, vendors, and affiliates.
• Take complete accountability for the vertical's outcomes based on your decisions.

Qualifications & Experience

• At least five years of relevant experience in performance marketing, with extensive hands-on expertise managing Meta Ads at a considerable daily expenditure; experience with Google Ads and TikTok is highly desirable.
• Proven success utilizing creative testing and consumer behavior insights to improve marketing results rather than solely relying on bid adjustments.
• Experience in lead generation or in regulated sectors such as legal, insurance, or finance is advantageous.
• Strong analytical abilities to interpret data confidently and derive meaningful conclusions.
• Excellent communication skills, both written and verbal, especially in collaboration with US-based stakeholders.
• Proficient in design software with experience managing freelance designers to develop complex creative assets.
• Ability to work independently while also fostering team collaboration.

Work Environment & Benefits

• Complete ownership of a high-budget advertising vertical with clear impact on revenue.
• Substantial autonomy to make campaign decisions.
• Attractive salary and benefits package.
• Flexible remote working setup that prioritizes results over logged hours.
• Dynamic, growing company culture that recognizes and rewards high performance.