Performance Marketing Executive

About PROINFRA

PROINFRA specializes in professional painting, deep cleaning, and facility management services catering to residential, commercial, and industrial clients. To enhance our online lead generation and drive business growth, we are enlarging our internal digital marketing team.

Role Overview

We seek a proactive Performance Marketing Executive with 2 to 4 years of experience to independently plan, execute, and optimize advertising campaigns on Google Ads and Meta platforms. The primary goal is to generate qualified leads and enhance marketing ROI by collaborating closely with the SEO and analytics teams to improve lead quality, reduce cost per acquisition, and increase conversions.

Main Responsibilities

• Manage Google Ads campaigns, including creation, optimization, keyword research, competitor and negative keyword analysis, budgeting, and bidding strategies to maximize conversion rates and minimize cost per qualified lead.
• Handle Facebook and Instagram advertising, devising lead generation and remarketing strategies, testing various creatives, audience segments, offers, and campaign formats, and optimizing based on lead quality and conversions.
• Track and analyze campaign performance metrics such as impressions, clicks, conversions, cost per lead, and ROI; implement and troubleshoot conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
• Develop targeted advertising campaigns for painting, deep cleaning, and facility management services aimed at homeowners, apartment associations, builders, and commercial property owners; optimize campaigns according to service areas.
• Collaborate with sales and COA teams to enhance lead quality and conversion rates.
• Prepare weekly performance reports, monitor advertising expenses, identify efficiency improvements, maintain campaign documentation, and take full responsibility for campaign results.

Qualifications and Skills

• 2 to 4 years of hands-on experience in performance marketing.
• Strong command of Google Ads and Meta Ads Manager platforms.
• Experience in managing campaigns focused on lead generation.
• Excellent knowledge of keyword research, audience targeting, and campaign optimization techniques.
• Proficiency with GA4, Google Tag Manager, and conversion tracking tools.
• Ability to analyze data and derive actionable insights to improve advertising performance.
• Competent in Excel or Google Sheets.
• Good communication skills along with analytical and problem-solving capabilities.

Preferred Background

Experience in sectors such as real estate, construction, painting, home improvement, facility management, or other local service industries is advantageous.

Performance Metrics

• Number of qualified leads generated.
• Cost efficiency per qualified lead.
• Effective management of campaign budgets.
• Conversion rate from lead to site visit.
• Contribution to customer acquisition and revenue growth.
• Accuracy and reliability of conversion tracking and reporting.