Performance Marketing Executive

About The Company and Role

CG-VAK Software & Exports Ltd. is an expanding digital-centric company in IT services and global software exports. It supports client growth worldwide through a mix of data-driven marketing, conversion enhancement, and scalable customer acquisition tactics. The Performance Marketing team focuses on the convergence of analytics, automation, and continuous testing, transforming budgets into results with precision targeting and ongoing adjustments.

Responsibilities

• Develop, launch, and refine paid advertising efforts on platforms such as Google Ads, Meta, LinkedIn, and programmatic channels, ensuring alignment with KPI frameworks and revenue objectives.
• Handle daily spending, bidding approaches, and segment audiences effectively to boost return on ad spend (ROAS), cost per click (CPC), and total conversions.
• Create and analyze performance reports through Google Analytics 4, Looker Studio, and platform-specific insights to guide strategic decisions.
• Work jointly with creative and content groups to conduct A/B testing of advertisements, landing pages, and calls to action to enhance campaign effectiveness.
• Set up proper tracking with UTM parameters, conversion events, and pixel integration across websites and applications to guarantee precise attribution.
• Keep abreast of marketing trends, competitor activities, and platform policy updates to maintain competitive edge.

Skills and Qualifications

• Proficiency in managing Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager platforms.
• Expertise in Google Analytics 4 for web analytics and conversion tracking.
• Strong understanding of UTM tracking, conversion rate optimization, and performance metrics like ROAS and CPA.
• Advanced spreadsheet abilities, including pivot tables and VLOOKUP functions using Excel or Google Sheets.
• Preferred knowledge of programmatic advertising tools like The Trade Desk or Google Display & Video 360.
• Experience with CRM platforms such as HubSpot or Salesforce for campaign integration.
• Basic SQL skills to generate custom performance reports.

Employee Benefits and Cultural Environment

• Work onsite at a well-equipped modern office in India featuring collaborative areas and daily refreshments.
• Transparent and regular performance evaluations with opportunities for growth and skill enhancement funded through upskilling stipends twice a year.
• Engagement in impactful digital marketing campaigns serving global clientele across Asia-Pacific, Europe, and North America.