- Experience
- 1–3 yrs
- Salary
- INR 15,000 – INR 20,000 / month
- Openings
- 1
- Posted
- 1 month ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About Sollak Designs
Sollak Designs is a contemporary jewellery brand focused on creating premium everyday jewellery for modern women. The company is establishing a robust direct-to-consumer (D2C) business and seeks a dedicated Performance Marketing Executive who will own growth activities comprehensively rather than merely executing ad campaigns.
Role Overview
The candidate will manage the end-to-end performance marketing function across Meta and Google platforms, aiming to drive profitable customer acquisition, identify effective products and creatives, scale campaigns, and continuously enhance the customer funnel. The guiding principle is to increase profitable customer acquisition effectively.
Key Responsibilities
- Plan, launch, and oversee Meta Ads campaigns for customer acquisition, retargeting, and retention, including budget and pacing management.
- Create and implement frameworks for creative testing, experimenting with different hooks, formats, offers, and audiences.
- Analyze performance metrics such as CPM, CTR, CPC, LPV, ATC, IC, CVR, CPA, ROAS, and MER to identify winning campaign elements and scale them.
- Manage retargeting audiences based on website interactions and devise strategies for new customer acquisition and reactivation.
- Handle Google Ads campaigns including Search, Shopping, and Performance Max; conduct keyword and search term analyses; optimize product feeds and campaign structures; and manage budgets and bids focusing on search intent.
- Identify high-intent jewellery search opportunities and monitor Google campaign metrics like CPA, ROAS, conversion rates, and revenue contribution.
- Analyze product and creative performance by identifying products generating demand and profitability, evaluating creative effectiveness, and collaborating closely with the creative team to develop data-driven briefs.
- Conduct comprehensive funnel analysis spanning ads to purchase, identify conversion bottlenecks, and work on improvements, monitoring metrics such as landing page views, product page conversion, add-to-cart rates, checkout rates, purchase conversion rates, average order value (AOV), customer acquisition cost (CAC), revenue per session, device-wise and product-wise conversion, and customer behaviour.
- Leverage Shopify and analytics tools (GA4, Google Tag Manager, Meta Pixel, Conversion API) to analyze sales data, product-level profitability, customer behaviour, and identify tracking discrepancies, maintaining accurate marketing dashboards.
- Prepare insightful weekly and monthly reports that explain not only the data but also the reasons behind outcomes, learnings, and subsequent actions.
- Understand and manage advertising economics involving revenue, COGS, margins, CAC, ROAS, MER, break-even points, repeat purchase rates, aiming to maximize customer acquisition while preserving healthy unit economics.
Performance Metrics
Success will be measured through revenue from paid media, CAC, customer acquisition rates, MER, ROAS, contribution margin, conversion rates, AOV, creative testing velocity, efficient budget utilization, and profitable revenue growth.
Candidate Profile
Applicants should have 1 to 3 years of practical experience in performance marketing, especially with Meta Ads, and working knowledge of Google Ads. Experience in D2C or e-commerce sectors, strong capabilities with Shopify, analytic rigor, independent campaign management, and excellent communication are essential.
Preferred qualifications include familiarity with jewellery, fashion, beauty, or lifestyle D2C brands, handling monthly ad spends over ₹5 lakh, GA4, Google Tag Manager, Meta Conversion API, Google Merchant Center, Looker Studio, conversion rate optimization, landing page optimization, and creative testing frameworks.
About the Ideal Candidate
The role requires curiosity, analytical thinking, and a commercial mindset. Candidates should question campaign performance changes, scaling opportunities, funnel inefficiencies, profitability beyond ROAS, and take ownership of data-driven decision-making without external prompting.
Non-Suitable Profiles
This role is not suited for individuals who only operate ad platforms without strategic insight, rely on others to direct optimization, focus solely on ROAS, make impulsive campaign changes without hypotheses, dislike working with data and spreadsheets, or see creative development as outside their responsibility.
Tools and Collaboration
The position involves regular use of platforms including Meta Ads, Google Ads, Shopify, GA4, Google Tag Manager, Google Merchant Center, Meta Business Manager, Google Sheets, and Looker Studio. The candidate will collaborate closely with the founder, creative, social media, website, and operations teams.