- Experience
- 4–7 yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
Role Overview
EZ is revolutionizing service delivery by blending AI with human expertise, offering 15 capabilities across 5 service lines and over 70 specialized services. We collaborate with global enterprises, Big 4 firms, and ministries, acting as an extended team worldwide. Our culture prioritizes people, growth, and innovation, empowering individuals to take ownership and create impact through projects, learning sessions, and collaborative initiatives.
We are seeking a Performance Marketing Specialist experienced in B2B and service sectors to lead the development and scaling of EZ's demand-generation efforts. This role impacts revenue and profitability by managing performance marketing throughout the customer funnel—from targeting audiences to generating qualified pipelines and measuring marketing ROI.
Key Responsibilities
- Design and expand B2B performance marketing campaigns on platforms such as Google, LinkedIn, Meta, and other relevant channels.
- Identify and target high-value industries, individual accounts, decision-makers, and service offerings.
- Focus on producing qualified leads and sales opportunities, not just increasing lead volume.
- Collaborate closely with Sales teams to enhance lead quality, conversion rates, and revenue results.
- Conduct campaign execution and analyze both marketing and sales data to pinpoint the most profitable customer segments and services.
- Continuously test and refine audiences, messaging, creative content, landing pages, and conversion funnels to improve effectiveness.
- Develop transparent reporting systems linking marketing spend to pipeline creation, revenue generation, and overall business impact.
- Provide data-driven recommendations for scaling and optimizing marketing investments based on performance analysis.
Candidate Requirements
- Between 4 to 7 years of professional experience in B2B performance, growth, or demand generation marketing.
- Essential background in the B2B service sector, including fields like consulting, professional services, IT/technology services, outsourcing, staffing, or related agencies.
- Documented success in generating qualified B2B pipelines and demonstrable business outcomes.
- Deep understanding of B2B buyer journeys and decision-making processes.
- Proven ability to partner effectively with Sales and CRM teams.
- Strong analytical skills combined with a commercial business outlook.
- Hands-on expertise using marketing platforms such as Google Ads and LinkedIn Ads, along with marketing analytics and reporting tools.
- Capability to link marketing initiatives directly to pipeline growth, revenue increases, and profits.
About EZ
EZ fosters a culture centered on innovation, ownership, and personal growth. We offer equal opportunities and an engaging workplace environment, empowering employees to advance their careers through exciting projects and a vibrant community.