Performance Marketer

Position Overview

Zayma India is seeking a knowledgeable Performance Marketing Specialist to elevate D2C brand growth through expert management of Meta and Google advertising platforms. This role requires up-to-date insight into advertising algorithms, tracking, and attribution techniques to transform data into growth-oriented strategies.

Key Duties

• Oversee and refine campaigns on Meta Ads and Google Ads platforms.
• Conduct deep analysis of critical performance indicators such as ROAS, CAC, CTR, CPM, CPC, CVR, AOV, and funnel engagement metrics.
• Recognize trends in campaign performance and promptly implement data-driven adjustments.
• Evaluate creative materials, target audiences, landing page effectiveness, and the comprehensive customer experience.
• Scale successful campaigns while maintaining cost-efficient customer acquisition.
• Experiment with new audience segments, creative formats, promotional offers, and campaign setups.
• Provide transparent reports identifying successful strategies and areas needing improvement.
• Collaborate closely with creative and content teams to enhance advertisement outcomes.
• Keep informed about the latest changes and developments in Meta and Google advertising policies and D2C marketing trends.

Candidate Profile

• Demonstrated expertise in managing digital marketing for D2C or e-commerce firms.
• Strong analytical mindset with aptitude for interpreting advertising performance data.
• In-depth knowledge of Meta and Google advertising tools and techniques.
• Proficiency in tracking user behavior, managing attribution models, and boosting conversion rates.
• Decisiveness grounded in data and trend analysis rather than assumptions.
• Excellent communication skills paired with a strong sense of responsibility.
• A camera-friendly presence is a bonus.

Additional Information

If you have a passion for numeric analysis, creative experimentation, and accelerating growth for D2C brands, this role is an ideal fit.