Paid Media Manager

Job Overview

This opportunity is for a Paid Media Manager working remotely, with a focus on driving growth for businesses in the home services sector. The role involves full responsibility for Google Ads strategy and execution, placing particular emphasis on Google Local Services Ads (LSA). Additional duties include managing Meta Ads campaigns and collaborating on lead generation efforts.

Key Responsibilities

• Own and execute comprehensive Google Ads campaigns including Search, Display, and Shopping types.
• Manage and optimize Google Local Services Ads focusing on budgets, bids, lead quality, dispute resolution, and compliance with Google Guaranteed or Screened requirements.
• Develop and supervise Meta Ads on Facebook and Instagram to support the overall paid media plan.
• Create structured campaigns and conduct thorough A/B testing for ads, audiences, landing pages, and offers.
• Closely monitor campaign budgets and performance, adjusting spend to improve return on ad spend (ROAS) and reduce cost per lead.
• Track advertising efforts through the entire customer journey from initial clicks to completed bookings.
• Generate accurate performance reports for stakeholders and clients.
• Collaborate with the marketing team to optimize offerings, landing pages, and conversion processes.
• Apply industry-specific knowledge of home services including seasonality, local targeting, call tracking, and market competition.
• Manage multiple client accounts independently without people-management duties.

Requirements

• Minimum six years of direct hands-on experience leading paid search strategy and campaign outcomes.
• Proven expertise in managing Google Ads accounts with experience in Search, Display, and Shopping formats.
• Specific experience handling Google Local Services Ads for home services or agency clients.
• Track record of enhancing ROAS and lowering cost per lead with measurable success.
• Strong knowledge of paid media frameworks including campaign design, bidding strategies, budget oversight, targeting, testing, and conversion improvements.
• Agency background managing multiple client campaigns simultaneously.
• Advanced communication skills in English for clear reporting and strategic recommendations.
• Prior experience in home services industries such as HVAC, plumbing, electrical, roofing, or pest control is highly desirable.
• Experience with Facebook and Instagram Meta Ads is an added advantage.
• Familiarity with CRM and automation tools like GoHighLevel is beneficial.
• Google Ads certifications are preferred.
• Applicants must be currently residing in Latin America.

Benefits

• Competitive monthly salary paid in USD.
• Fully remote work, allowing location flexibility within Latin America.
• Ten paid vacation days annually plus U.S. federal holidays.
• Hands-on strategic role with considerable influence on paid media initiatives.
• Diverse experience managing paid advertising for multiple home service clients.
• Supportive culture valuing expertise, initiative, and measurable impact.
• Opportunity to help shape paid media strategy in a growing agency setting.

Additional Information

This position is offered through a partner company that handles the application process and subsequent communications. Hiring decisions and interviews are conducted internally by the partner.

The recruitment process uses AI tools to assist in candidate evaluation but final decisions are made by human recruiters. Data privacy is respected throughout the process in accordance with applicable laws.