Paid Ads Manager

About the Company and Role

BrandingBeez, based in Coimbatore, Tamil Nadu, is seeking a full-time Paid Ads Manager to join their expanding digital marketing team. This permanent, office-based position involves managing pay-per-click campaigns for a diverse set of clients across industries and markets.

Key Responsibilities

• Design, launch, and optimize Google Ads campaigns including Search, Display, Performance Max, and remarketing formats.
• Oversee Meta Ads campaigns on Facebook and Instagram platforms.
• Perform detailed keyword research and analyze competitors to refine campaign strategies.
• Track and improve campaign metrics such as CPC, CTR, conversions, ROAS, and budget adherence.
• Enhance lead quality and decrease cost per lead through continuous optimization.
• Implement and monitor conversion tracking systems.
• Generate comprehensive PPC performance reports for clients.
• Identify new growth opportunities and enhance campaign effectiveness.
• Execute A/B testing on ads, target segments, landing pages, and bidding tactics.
• Manage multiple concurrent client campaigns and budgets efficiently.
• Collaborate closely with SEO, web development, design, and content teams.
• Keep updated on the latest trends and best practices in Google Ads, Meta Ads, and paid media advertising.

Candidate Requirements

• Between 2 to 3 years of direct experience managing PPC campaigns.
• Proficient with Google Ads and Meta Ads advertising platforms.
• Strong understanding of keyword research, match types, bidding approaches, and campaign optimization techniques.
• Experience with conversion tracking tools and analytics platforms such as Google Analytics/GA4.
• Excellent analytical skills and ability to solve problems effectively.
• Capable of interpreting campaign data to make informed decisions for optimization.
• Good communication skills for reporting and client interaction.
• Ability to juggle multiple projects and meet stringent deadlines.
• Willingness to work full-time from the office location.
• Certifications in Google Ads and Meta Blueprint are required.
• Familiarity with Google Tag Manager is a plus.
• Experience working with international clients and running lead-generation campaigns.
• Knowledge of landing page optimization and conversion rate optimization.
• Background in managing monthly advertising budgets.

Additional Information and Perks

• Permanent full-time employment in a dynamic digital agency setting.
• Opportunity to work with clients on an international scale.
• Exposure to a variety of industries and advertising platforms.

Candidate Profile

The ideal candidate is hands-on, data-driven, and proactive, comfortable analyzing campaign metrics and taking actionable steps rather than just compiling reports. If you are passionate about paid advertising and motivated to advance your career in a fast-paced agency environment, this role is an excellent fit.