ORM Executive

Position Overview

We are seeking an ORM Executive to oversee online reputation management, citizen engagement, and digital communication for a prominent government digital communications initiative based in Kolkata/Howrah.

Key Responsibilities

• Oversee social media platforms like Facebook, Instagram, X, YouTube, and Google to monitor conversations, comments, mentions, and discussions.
• Track public sentiment, emerging issues, complaints, misinformation, and potential reputational risks promptly.
• Respond accurately and promptly to citizen inquiries and comments.
• Escalate sensitive or politically significant concerns to relevant teams.
• Collaborate with Content, Social Media, Trend & Analysis, PR, and Project teams to formulate appropriate communication responses and interventions.
• Maintain comprehensive issue trackers and daily ORM reports detailing sentiment, response status, recurrent matters, and emerging narratives.
• Identify frequently raised citizen concerns and recommend improvements to content and communication strategies.
• Provide support for real-time responses during campaigns, announcements, crises, and periods of high message volume.
• Ensure all communications adhere to sanctioned guidelines, maintain the proper tone, and follow escalation procedures.

Candidate Profile

• Possess 2 to 3 years of experience in online reputation management, social media engagement, community management, or digital communications.
• Demonstrate strong familiarity with Facebook, Instagram, X, YouTube, and online communities.
• Have excellent written communication skills in Bengali and English; proficiency in Hindi is advantageous.
• Exhibit sound judgment, attentive listening, and the ability to manage sensitive discussions.
• Experience with government communications, public affairs, political campaigns, large public communication initiatives, or social-impact projects is a plus.
• Comfortable working in a fast-paced environment requiring real-time responses within tight deadlines.