Musketeer

Job Objective

The Musketeer acts as Red Bull's brand ambassador within their assigned area, aiming to build customer trust, ensure product availability and visibility at points of sale, and consistently drive volume growth. This role involves identifying business opportunities and trends, establishing strong networks with key decision makers, and applying negotiation and solution-focused skills.

Main Responsibilities

• Embody the Red Bull On Premise culture by building credibility, maintaining strong knowledge of brand properties, engaging consumers innovatively, and fostering personal and professional growth as a Musketeer.
• Communicate Red Bull culture and expertise to customers and collaborate closely with fellow Musketeers and the Area Manager; develop industry partnerships with DJs, promoters, and relevant media to enhance business initiatives.
• Execute event activations by ensuring product availability and premium presentation at both third-party and Red Bull events, negotiate opportunities to integrate creative brand-building elements, attend key events, organize customer incentives in coordination with superiors, and optimize profitability of invitations.
• Manage territory by developing and protecting on-premise accounts through continuous business analysis, appropriate route planning, setting volume targets aligned with Red Bull KPIs, reviewing business growth, and cooperating with local distributor sales forces; additionally, provide staff education on brand knowledge, serving standards, and pricing.
• Handle administration tasks including optimization of on premise tools (Knowledge Base, CRM, POS), negotiating and executing commercial agreements, managing budgets, reporting as per deadlines, and planning marketing tool usage.
• Conduct market research by monitoring competitor activities, identifying new business opportunities, and pinpointing emerging potential outlets.
• Implement on-premise marketing strategies by effectively employing point of sale materials, ensuring correct placement per international guidelines, and delivering innovative support that differentiates the brand and provides added value to customers.

Key Priorities

• Ensure adherence to international and national on premise guidelines and standards to drive vertical growth in customer accounts.
• Track results continually, focusing on perfect product presentation (High 5 Execution), visibility, consumption activation tools sales, optimal pricing encouragement, and menu placements that comply with global standards.

Qualifications and Expertise

• Graduate degree in any discipline.
• Minimum of one year experience in sales with proven success preferred.
• Excellent understanding of the local market including network contacts and cultural scene knowledge.
• Strong communication abilities for relationship management coupled with negotiation and objection-handling skills.
• Basic commercial mathematics comprehension.
• Energetic, committed, passionate, and willing to engage in late-night lifestyle typical of the role.
• Proficiency in Microsoft Office applications such as Word, Excel, and PowerPoint.
• Basic command of English language, both written and spoken.
• Proactive problem-solving attitude with a "do-it-now" mindset.
• Possesses a strong personality, impactful presence, work ethic, style, persistence, reliability, sociability, flexibility in availability, self-motivation, and ambition.
• Ability to manage time and workload efficiently to maximize productivity.

Additional Information

This job description serves to outline the general and non-exhaustive characteristics of the position, aiming to inform applicants fully and ensure fair, legal treatment throughout the hiring process. Red Bull India maintains strict policies against discrimination and respects privacy and fundamental rights.

Applicants are cautioned against fraudulent schemes impersonating Red Bull HR personnel requesting money or deposits. Red Bull India never charges candidates fees for employment processes and disassociates from any such fraudulent activities. Candidates encountering suspicious solicitations are advised not to respond and to report the incidents to Red Bull India.

Red Bull India reserves the right to pursue legal actions against misuse of its brand or employee identities.